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Here’s How Taco Bell, Draftfcb Executed ‘Operation: Alaska’

If you recall, last week, reports were flying about a small town in Alaska called Bethel, whose residents were fooled by one of their own into thinking there would be a Taco Bell opening up locally on July 4. Well, after word of the bamboozling spread quickly, Taco Bell and its AOR, Draftfcb Orange County, quickly assembled the troops and delivered a food truck via a Bell UH-1H Iroquois military helicopter. The contents of the TB truck, you ask? 10,000 Doritos Locos Tacos: 950 pounds of seasoned beef, 500 pounds of sour cream, 300 pounds of tomatoes, 300 pounds of lettuce, 150 pounds of cheddar cheese, and 10,000 Doritos Locos Tacos shells. The town rejoiced and somewhere the spirits of Frank Capra and Jimmy Stewart were smiling, we suppose.

Anyhow, last night, DFCB OC unveiled a few videos including the long-form one above that showcase its “Operation: Alaska” effort for Taco Bell.” Somewhere, we hope that Bethel scrooge got served in his or her own right. Credits and more intriguing clips after the jump.

DFCB Credits:

Teddy Brown, SVP, Executive Creative Director
Jeff Maerov SVP, Group Creative Director *
Yolanda Cassity, SVP, Management Director
Thomas Anderson, VP, Executive Producer*
Adam Nowak, VP, Creative Director *
Adam Tompkins, Creative Director *
Anna Holland, Account Director *
Chad Cadelina, Account Executive
Jessica Zou, Assistant Account Executive

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