If It Bleeds, It Saves Lives

Big thanks to Dabitch at AdLand for sharing this clip from a New Zealand news program, which covered a bleeding billboard. The sign begins to bleed when it rains, warning drivers that the area they are passing through is extremely dangerous during the rainy Easter season. Effective?

Via

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Create a social media strategy, launch your campaign, and track the results in our Social Media Marketing Boot Camp starting February 16. The online event and workshop will feature speakers including The Onion‘s Baratunde Thurston (left), Facebook’s Morin Oluwole, and bitly’s Tim Devane. Register now.