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If It Bleeds, It Saves Lives

Big thanks to Dabitch at AdLand for sharing this clip from a New Zealand news program, which covered a bleeding billboard. The sign begins to bleed when it rains, warning drivers that the area they are passing through is extremely dangerous during the rainy Easter season. Effective?

Via

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Mediabistro Course

Storytelling for Media Professionals

Storytelling for Media ProfessionalsStarting April 22, this in-person workshop will teach you the specific ways to incorporate storytelling into your personal and professional life. Students will examine the role of storytelling in business and put their newfound skills into practice with a series of improvisation, writing, and presentation exercises designed to help them uncover personal stories. Register now!