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Illinois Lottery Unleashes Prizes, Marbles on Chicago

As the MLB regular season comes to an end today, so too do a pair of dismal seasons for the Chicago White Sox and the Chicago Cubs. The Bears certainly don’t look any better than last year, and a lockout could prevent the Bulls from even playing this season. Tack onto that a state budget deficit scheduled to hit $5 billion by next summer, and it’s clear that the people of Illinois need quite a pick-me-up as the frigid winter nears.

Luckily, the state lottery is here to give Illinoisans a bit of optimism, and a new campaign from Energy BBDO is promising more prizes for players than all of the windows in all of downtown Chicago’s buildings. To emphasize that point, the agency imagined 7.6 million marbles, one for each prize, released in Millennium Park in the Chicago Loop. Watch as the marbles spread chaos throughout the streets of Chicago, from poisoning squirrels to causing movers to drop expensive pianos.

Also, might we add that the lottery will create 25 new millionaires? Watch a millionaire parade below and consider that at this point, buying your body weight in scratch-offs is probably less of a gamble than keeping Bears’ QB Jay Cutler and head coach Lovie Smith for another season.

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