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In Support of World AIDS Day, Free Condoms For Everyone

Uptight Republicans should look away: Havas Worldwide and Durex have teamed up for an informational social media campaign in the week leading up to World AIDS Day on Dec 1. Durex will donate a condom to charity for every Tweet, Facebook status, and Ren Ren share of a fact related to HIV and AIDS. The goal is to donate 2.5 million condoms in the next few days. After a day and a half, Durex has already donated almost 900,000 condoms, which is a frightening amount of latex when you think about it.

Users can find the facts on the campaign’s website, www.1share1condom.com and retweet using #1share1condom. A sample tweet would read, “3.4m children under 15 are living with HIV – Share to donate a condom as we work towards an HIV-free generation #1share1condom.”

The campaign is straightforward and pragmatic, as charity should be. Havas isn’t reinventing the wheel, but for World AIDS Day, they shouldn’t have to. Instead of listening to abstinence-only PSAs in those uncomfortable high school health classes, we can just click to help spread resources and awareness for a preventable disease. Okay, red states, you can look back now. Credits after the jump.

ECD: Alasdair Graham
Writer: Sarah Kahn-Varda
Art Director: Ian Gallais
Planner: Yelena Gaufman
Producer: Christophe Taddei
Designer: David Cardona
Account ManagementChris McIsaac / Neha Gupta

Durex Global Marketing Manager – Nicky Chamberlain

 

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