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Introducing The Social Media Advertising Council!!!

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“Representatives from more than twenty-five agencies, brand advertisers, and social media companies are joining to form the Social Media Advertising Council.”

I didn’t make this up. They issued a press release and everything.
They want to set standards for buying and measuring social media activities. As well, as creating “a common vocabulary, standard buying units and uniform measurement methods for marketing within social media.”

Participating agencies come from across PR and advertising: Edelman, Havas Digital, Enfactico, Mediavest, Universal McCann, W2, Digitas, Deep Focus and some other companies.

Can’t wait to see how this works out. If you are interested in SMAC membership can contact: Christine Baptiste at cbaptiste at gatherinc dot com .

Mediabistro Course

Copywriting: Creative Ad Writing

Copywriting: Creative Ad WritingWork with a freelance copywriter to build your advertising portfolio and land more copywriting jobs! Starting January 12, Kim Taylor will teach you how to make a complete ad using graphics and photos, write strong headlines and body copy for various advertising media, work from a creative brief, and jumpstart your ad portfolio. Register now!