PRNewser FishbowlNY FishbowlDC GalleyCat TVNewser TVSpy LostRemote SocialTimes

IPG Launches New Pharma-Focused Agency ID Health

IDHIPG’s ID Media hopes to own an unfilled niche with the launch of ID Health, an agency specializing in healthcare and pharmaceutical clients.

Michael Maher, former SVP of marketing for Digitas Health, will run the new agency as president reporting to ID Media CEO Lynn Fantom.

The idea summarized in the release holds that customers navigating a changing healthcare industry demand more accountability from the brands involved–and that these companies in turn need an agency that can “[reach and engage] more targeted patient populations.”

There’s more talk of “tightened budget[s]“, “tighter budgets and tougher-to-reach targets” and “extend[ing] the value of [the] marketing dollar” than usual in this release, so we’ll assume that price will be ID Health’s key differentiator.

Maher was a natural choice to lead the new agency, with a portfolio including some of the biggest names in the field: Sanofi, Bristol-Myers Squibb, Pfizer and Novartis.

Mediabistro Course

Copywriting: Creative Ad Writing

Copywriting: Creative Ad WritingWork with a freelance copywriter to build your advertising portfolio and land more copywriting jobs! Starting January 12, Kim Taylor will teach you how to make a complete ad using graphics and photos, write strong headlines and body copy for various advertising media, work from a creative brief, and jumpstart your ad portfolio. Register now!