Jeff Goodby in AdAge: “We are becoming irrelevant award-chasers.”

Just so I don’t get an upset e-mail from a certain AdAge editor, I’ll only post a bit of this and let you hop over to Advertising Age, the publication of our time (and our grandparents’ too!) to read the entire piece. Anyway, here’s Jeff Goodby saying some things.
“We’ve created a system that rewards work that is increasingly unknown to anyone outside the business. We have become connoisseurs of esoterica. And in the process, we’re becoming more about us, and less about changing the world.
“We are becoming irrelevant award-chasers.”
The end. Oh wait, the link.
Revamp your resume, prepare for the salary questions, and understand what it takes to nail your interviews in ourĀ 




SuperSpy
Originator
Nadine Cheung
Editor, The Job Post
AgencySpy Twitter feed loading...