The “G” broadcast spot is still being talked about. At least, within the ad industry anyway. Jimmy Smith, a creative director of the TBWA/Chiat/Day group behind the “G” campaign explains his reasons for never mentioning the brand and instead, going for mystery. He’s a bit of a ramble, but he gets his point across. So after all this – has Jimmy swayed you? Do you love or hate the “What’s G” campaign?
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