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Jimmy Smith, the CD at TBWA & the Man Behind G Explains

The “G” broadcast spot is still being talked about. At least, within the ad industry anyway. Jimmy Smith, a creative director of the TBWA/Chiat/Day group behind the “G” campaign explains his reasons for never mentioning the brand and instead, going for mystery. He’s a bit of a ramble, but he gets his point across. So after all this – has Jimmy swayed you? Do you love or hate the “What’s G” campaign?

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Copywriting: Creative Ad Writing

Copywriting: Creative Ad WritingWork with a freelance copywriter to build your advertising portfolio and land more copywriting jobs! Starting January 12, Kim Taylor will teach you how to make a complete ad using graphics and photos, write strong headlines and body copy for various advertising media, work from a creative brief, and jumpstart your ad portfolio. Register now!