TVNewser TVSpy LostRemote SocialTimes AllFacebook FishbowlNY FishbowlDC PRNewser 10,000 Words GalleyCat UnBeige MediaJobsDaily

Jimmy Smith, the CD at TBWA & the Man Behind G Explains

The “G” broadcast spot is still being talked about. At least, within the ad industry anyway. Jimmy Smith, a creative director of the TBWA/Chiat/Day group behind the “G” campaign explains his reasons for never mentioning the brand and instead, going for mystery. He’s a bit of a ramble, but he gets his point across. So after all this – has Jimmy swayed you? Do you love or hate the “What’s G” campaign?

Mediabistro Course

Storytelling for Media Professionals

Storytelling for Media ProfessionalsLearn how to use stories to inspire, connect, and persuade your clients! In this workshop starting September 3, you'll learn how to uncover stories in everyday life, incorporate stories into your media work, use storytelling techniques with clients, all to improve your pitch and presentation skills. Register now!