Justin’s, a brand in the all-natural nut butter category, and Boulder Digital Works have teamed up to start the launch of “The Least You Can Do,” a progressive new digital initiative designed as a call-to-action to the single-serve packaged goods industry. With creative direction from big cheese, CP+B namesake/alum Alex Bogusky, the initiative aims to shift the industry and activate consumer demand for recyclable and compostable packaging.
Boulder Digital Works executive director David Slayden says in a statement, “With The Least You Can Do, all three classes of Boulder Digital Works 60 Weeks graduate students are collaborating to leverage the advanced digital skills and strategies we are teaching to ignite a real-world David vs. Goliath movement, we’re helping Justin’s take full advantage of digital and social media to engage some of the greatest brand names in the package goods industry, including Heinz, Kraft and ConAgra.”
In summary, “The Least You Can Do” Unites the University of Colorado at Boulder Graduate Program and Ad Mogul Alex Bogusky to elevate critical environmental issues and get more companies to use greener, compostable packaging through their website. As a nifty finishing touch, Justin’s and Boulder Digital Works will be sending wedding invitations to brand marketers, inviting them to a marriage of industry and the environment, providing a link to Justin’s registry of compostable packaging manufacturers.
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