JWT Italia worked with director Antony Hoffman and BRW FILMLAND Milano to create “Hexagon Huracan,” designed to unveil the new Lamborghini Huracan at the Geneva Auto Show in Switzerland.
The cinematic 3:55 video follows a James Bond-like spy as he is awakened by a bolt of thunder and receives a transmission “tasking him to reach a target amidst a hurricane that rages in Hollywood blockbuster fashion.” The agent braves the storm in a new, bright orange Lamborghini Huracan. From here out, the video is, understandably, heavy on the auto-porn, showing the new Huracan pulling off all kinds of impressive maneuvers. When the agent finally reaches his mark he says, “It’s good, I made it. Just next time, wake me up a little earlier,” followed by the “Instinctive Technology” tagline and Lamborghini logo.
“Hexagon Huracan” has impressively slick production, with Hollywood-style action — although there’s unsurprisingly not much to the story. The Huracan, of course, looks great performing all the stunts necessary for the video, which should certainly turn a few heads among the car nerd crowd. Stick around for credits after the jump.
Title: “Hexagon Huracan,” 3:55
Airdate: April, 2014
Agency: JWT ITALIA
Creative Director: Luca Zamboni
CEO: Sergio Rodriguez
Account Director: Valentina Salice
Copywriter: Cristino Battista
Production Company: BRW FILMLAND Milano
Executive Producer: Stefano Bonfanti
Director: Antony Hoffman
Line Producer: Lisa Hollingshead
Line Producer: Marco Orlando
1st AD: John Wildermuth
2nd AD: Christina Fong
Production Supervisor: Tamika Miller
Asst Production Supervisor: Scott Ba
Production Designer: Tessa Posnansky
1st AC—A Cam: Daniel Bombell
2nd AC—A Cam: Tracy Viera
1st AC – B cam: Rob Sagaser
2nd AC – B cam: Andrew Crankshaw
Key Grip: Matt Blum
Gaffer: Michael Woolaway
- Team Detroit Celebrates the 'Most Distracted Time of the Year' for Ford
- McCann Spain Presents 'The Other Letter' for IKEA
- W+K New York, Delta Airlines Give Back for Christmas
- Ogilvy Canada Presents 'The Warmest Tim Hortons in Canada'