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KBS+P Welcomes New ECD on BMW Biz

While we’re on the MDC-related front, let’s tell you that New York-based Kirshenbaum Bond Senecal + Partners has hired Michael Craven (right) as executive creative director on BMW among other clients. As a result, he’ll team up with fellow ECD DJ Pierce, who if you recall rejoined KBS+P last May, on the automaker’s account. Craven’s previous agency experience includes a stint at CP+B, where he moved up from senior copywriter to VP/CD before leaving to work on his second book  early last year (his first, Body Copy, was published in 2009 and set in the ad industry).

In addition to Craven’s arrival, KBS+P promoted creative director Jon Goldberg to ECD. The creative has been with Kirshenbaum for nearly four  years, leading the Vanguard business in the process (which he still does). Prior to KBS+P, he spent time at the likes of W+K Portland and New York as a copywriter and ACD/copywriter at McCann.

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