PRNewser FishbowlNY FishbowlDC GalleyCat TVNewser TVSpy LostRemote SocialTimes

Kicking Off Dubai Lynx

selectedkids1_4.jpg

Advertising festival Dubai Lynx has begun. Presented by the Cannes Lions International Advertising Festival and regional partners, this is the second year for festival whose attendance has seen a marked increase. Bob Isherwood, ex-Worldwide Creative Director of Saatchi and Saatchi, kicked off the event with a speech titled, “The ore that gold comes from.” No idea where he took that title, but according to reports, Isherwood was well received. They festival also named their advertising person of the year: Tanvir Kanji, head of Inca Tanvir, an independent integrated communications company.

Also, the first twenty-one students have been selected from 8 countries in the Middle East for Leo Burnett’s Dubai Lynx Academy. The academy, which launched this year is an industry initiative to support the future of advertising. The students come from Egypt, India, Jordan, Kuwait, Lebanon, Saudi Arabia, Syria and the UAE and three of these people will be offered an internship with Leo Burnett.

Raja Trad, CEO of Leo Burnett Middle East added: “In these difficult economic times our focus can become otherwise distracted but we must continue to invest in the future of the industry and make sure there is no dearth of talent in the years to come.”

Isn’t that the truth?

More: India’s Death Star ECDs Form Their Own Agencies

Mediabistro Course

Copywriting: Creative Ad Writing

Copywriting: Creative Ad WritingWork with a freelance copywriter to build your advertising portfolio and land more copywriting jobs! Starting January 12, Kim Taylor will teach you how to make a complete ad using graphics and photos, write strong headlines and body copy for various advertising media, work from a creative brief, and jumpstart your ad portfolio. Register now!