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Leo Burnett, P&G Help London ‘Look Its Best’

Just like any city worth its weight in culture, London is full of “rubbish,” a silly British-ism for “trash and stuff.” But, England’s capital city is playing host to the Summer Olympics in just over a month, and London needs to make a good impression on the snobbish, critical international press.

To help rid its streets of discarded Dunhill cigarette packs and half-eaten crumpets, London called upon the folks at Proctor & Gamble, who used more than 1,000 Glad trash bags over 10 square miles as part of the “Clean-Up London” campaign. In celebration of the successful cleansing and violent Febreeze-ing of the city, Leo Burnett and Proctor and Gamble are launching an art exhibition today entitled, “Helping London Look Its Best.”

Tapping some of London’s most promising young illustrator and street artists, including Chris Bianchi, who makes an appearance in the time-lapse at the top of the page, the exhibition will run through Sunday, July 2 at Brick Lane Gallery. Catch some of our favorite installations below, and watch similar “Capital Clean-Up” time-lapse videos from other pieces as they’re uploaded here. You knew this was coming: Capital idea, Leo Burnett!

 

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