If you were watching the Golden Globes last night, you may have caught the debut of W+K Portland’s “Join Together” spot for Sony, which will run for the next six weeks.
The new work (perfectly set to The Who’s “Join Together”) celebrates Sony’s longtime practice of joining a “steadfast passion for artistry and commitment to engineering” in a matter of 90 seconds. Directed by Imperial Woodpecker Stacy Wall , the spot also comes equipped with its fair share of star power, whether it be director/Knicks mascot Spike Lee (filming with Sony’s 4K CineAlta camera), Academy Award-nominated actress Quvenzhane Wallis (now starring in Sony Pictures flick, Annie), actor Grizz Chapman of 30 Rock and Columbia Music artist, DJ Cassidy. In the process, the spot highlights a wide range of Sony’s most iconic products and innovations.
The broadcast effort is supported by the “Be Moved” brand experience site, and four product-focused online videos: “Inventing Furniture,” “Eyeballs,” “Skeptics” and “Floor Plan.” These online videos highlight some amazing new technology from Sony with a dash of light humor. Check out “Skeptics” below, and stay tuned for “Eyeballs” and “Floor Plan,” along with credits, after the jump.
Copywriter: Chris Mitton
Producer: Jennie Lindstrom
Head of Production: Ben Grylewicz
Production Company: Imperial Woodpecker
Director: Stacy Wall
Executive Producer: Doug Halbert
Line Producer: Timory King
Director of Photography: Mihai Malaimare, Jr.
Editorial Company: Joint Editorial / Work Editorial
VFX Company: The Mill – Los Angeles
Sr. Exec. Producer: Sue Troyan
Producer: Dan Roberts
Creative Director + Shoot Supervisor: Phil Crowe
Matte Painting: Thom Price
2D Lead Artist: John Shirley
3D Lead Artist: David Lawson
Company: The Mill
Colorist: Adam Scott
Executive Producer: LaRue Anderson
Producer: Natalie Westerfield
Song “Join Together (Izzie Twins Unchained Remix)” by The Who
Sound Design Company: Human
Mix Company: Lime
Mixer: Rohan Young
Asst. Mixer: Jeff Malen
Producer: Jessica Locke
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