What’s even more fun than watching someone get hit in the face with a water balloon? Watching it in slow-motion.
This summer, BBR Saatchi & Saatchi, Israel wanted an attention grabbing way to introduce their new “Refresh It” tagline for Sprite Israel. So they set up booths at three different beaches and hit people in the face with water balloons, while a camera filmed all the action in slow-motion.
The slow-motion videos were automatically uploaded to consumers’ Facebook pages, and those with the most views won prizes. It’s a fun idea for a social campaign, and while it’s almost hard to imagine during the slow chill of October here in the northeast, the participants seem to be having a blast. Images of your friend getting hit in the face with a water balloon are exactly the kind of thing that you want to pass around Facebook, so this undoubtedly resulted in a lot of shares. The video highlights some of the action, including one dude who holds his dog during the ordeal, and is a fun little diversion. Kind of makes you sad that the summer’s over. Credits after the jump.Client: Coca-Cola Company
Advertising Agency: BBR Saatchi & Saatchi, Israel
CEO: Yossi Lubaton
Chief Creative Officer: Nadav Pressman
VP Digital: Maayan Tirangel
Creative Director: Amir Ariely
Art director: Aia Bechor
Account Supervisor: Yogev Weiss
Account Executive: Ziv Mishan
VP Planning: David Kosmin
Planner: Rachel Friend
VP Production: Dorit Gvili
Agency Digital Producer: Erez Nativ
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