Lipton’s Beard Still Haunts LG Spokespeople

While James Lipton is MIA in the print component of Y&R New York’s “Give it a Ponder” campaign for LG Mobile, his beard lives on as does the humorous bent of the effort, which promotes safe texting. Here’s just one of a handful of a print ads (courtesy of director/photog Aaron Ruell) that features a kid who probably has a loft in Williamsburg and is deliberating the consequences of his next text.

Credits:

Agency: Young & Rubicam, New York
Client: LG Mobile
Chief Creative Officer: Ian Reichenthal
Chief Creative Officer: Scott Vitrone
Global Creative Director: Darren Moran
ACD/Copywriter: John Battle
ACD/Art Director: Jeff Blouin
Art Director: Jan Jaworski
Copywriter: Tara Lawall
Art Producer: Maggy Lynch-Hartley
Photographer: Aaron Ruell
Photographer Representation: Giant Artists

And just for old times sake, here’s one of the Lipton-starring LG spots below.

Via

More: “Santa’s Workshop Ain’t What it Used to Be”

Create a social media strategy, launch your campaign, and track the results in our Social Media Marketing Boot Camp starting February 16. The online event and workshop will feature speakers including The Onion‘s Baratunde Thurston (left), Facebook’s Morin Oluwole, and bitly’s Tim Devane. Register now.