Today on the podcast CEO & Founder of interactive marketing agency Deep Focus, Ian Schafer explains what location based services are and how agencies like his are utilizing them to get more for their clients. The show begins at 9:30 am eastern.

Examples of tools harnessing LBS include FourSquare, Gowalla, Twitter, Google Maps and soon, Facebook. With all these tools tapping into consumers’ whereabouts, marketers have added behavioral tracking data at their fingertips. Click play to hear Schafer discuss how to use that information for increased awareness and sales.

Catch more episodes of the Morning Media Menu every morning at 9:30 am EST, at mediabistro.com. The show is hosted by AgencySpy Editor Matt Van Hoven.