PRNewser FishbowlNY FishbowlDC GalleyCat TVNewser TVSpy LostRemote SocialTimes

Listen: Ian Schafer Explains Location Based Tech and Services

t_foursquare_ceo.cnnmoney.160x90.jpgToday on the podcast CEO & Founder of interactive marketing agency Deep Focus, Ian Schafer explains what location based services are and how agencies like his are utilizing them to get more for their clients. The show begins at 9:30 am eastern.

Examples of tools harnessing LBS include FourSquare, Gowalla, Twitter, Google Maps and soon, Facebook. With all these tools tapping into consumers’ whereabouts, marketers have added behavioral tracking data at their fingertips. Click play to hear Schafer discuss how to use that information for increased awareness and sales.

Catch more episodes of the Morning Media Menu every morning at 9:30 am EST, at mediabistro.com. The show is hosted by AgencySpy Editor Matt Van Hoven.

Mediabistro Course

Mediabistro Job Fair

Mediabistro Job FairLand your next big gig! Join us on January 27 at the Altman Building in New York City for an incredible opportunity to meet with hiring managers from the top New York media companies, network with other professionals and industry leaders, and land your next job. Register now!