TVNewser TVSpy LostRemote SocialTimes AllFacebook FishbowlNY FishbowlDC PRNewser 10,000 Words GalleyCat UnBeige MediaJobsDaily

Listen: Ian Schafer Explains Location Based Tech and Services

t_foursquare_ceo.cnnmoney.160x90.jpgToday on the podcast CEO & Founder of interactive marketing agency Deep Focus, Ian Schafer explains what location based services are and how agencies like his are utilizing them to get more for their clients. The show begins at 9:30 am eastern.

Examples of tools harnessing LBS include FourSquare, Gowalla, Twitter, Google Maps and soon, Facebook. With all these tools tapping into consumers’ whereabouts, marketers have added behavioral tracking data at their fingertips. Click play to hear Schafer discuss how to use that information for increased awareness and sales.

Catch more episodes of the Morning Media Menu every morning at 9:30 am EST, at mediabistro.com. The show is hosted by AgencySpy Editor Matt Van Hoven.

Mediabistro Course

Public Relations

Public RelationsStarting October 1, learn how to get your foot in the door and launch your PR career! Taught by the former VP of Corporate Communications at Playboy Enterprises, Linda Marsicano will teach you how to draft pitch letters and press releases, develop and implement PR plans, garner media coverage, and other skills you need for a successful career in public relations. Register now!