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Live the Finer Life by Drinking Corona

Taco Bell wants you to live mas. Corona wants you to live mas fina. If the trend continues, we’re one year away from Walmart telling us to live mejor.

Corona’s Canadian rebranding comes from Toronto-based Zulu Alpha Kilo and its Quebec agency partner, TANK. Let’s tackle all the moving parts: an English campaign with a Spanglish slogan for a Mexican company created by a Canadian agency. If you ever needed proof of NAFTA, there you go.

The debut spot, which runs sixty seconds, clearly targets younger demographics of drinkers and asks them to live life without regret. Surf, protest deforestation, look at aurora borealis, etc. While you’re experiencing the etc., you should also drink Corona. It’s silly to associate Corona with “the finer life,” but the commercial is well done and effectively sentimental, according to the viewer response on Youtube. I’d have to agree, even if there are no beaches.

Credits after the jump.

Creative Director: Zak Mroueh
Creative Director: Shane Ogilvie
Art Director: Mooren Bofill
Writer: Erin Beaupre
Agency Producer: Melanie Lambertsen
Group Account Director: Kate Torrance
Account Director: Dic Dickerson
Strategic Planner: Shari Walczak
Production Company: Boxer Films / Frank Content
Director: Jonathan Hyde
Executive Producers: Beth George, Danielle Kappy
Line Producer: Maeliosa Tiernan
Director of Photography: Jonathan Hyde
Editor: John Evans
Editorial: Panic & Bob
Post Production: The Vanity
Compositor/Online: Naveen Srivastava
Special Effects: Naveen Srivastava
Colourist/Transfer: Eric Whipp, Alter Ego
Music & Sound Design: Pirate
Music Director: Chris Tait
Sound Engineer: Keith Ohman
Producer: Kate Freed
Song: Lightning Tent
Artist: Wildlife
Media Agency: MEC
Media Agency Planner: David Stanton
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