MAL is, of course, the famously “secretive” shop TBWA set up in 2006 to work exclusively for Apple, and Childers was a member of the core leadership team at the time of its founding. Of the four names listed in that release, two remain with MAL: ECD Eric Grunbaum and CSO Elena Hale (onetime Brand Leader Alex Moulle-Berteaux now serves as CCO at Aereo).
Childers had been with TBWA for some time before the establishment of MAL as well; her LinkedIn profile notes 23 years spent with the organization.
This move is the largest staffing change at MAL since the January appointment of president Erica Hoholick, formerly of Ogilvy London. The agency gave no details regarding the reasons for Childers’ departure or her future plans.
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