TVNewser TVSpy LostRemote SocialTimes AllFacebook FishbowlNY FishbowlDC PRNewser 10,000 Words GalleyCat UnBeige MediaJobsDaily

Lorraine Bracco Brings Her Signature Rasp to Deutsch’s Holiday Netflix Spot

Lorraine Bracco (she of The Sopranos and Goodfellas fame, of course) lends her familiar voice to Deutsch LA’s new holiday spot for Netflix, and predictably, makes the ad work.

In the spot, “Tree Topper,” Bracco voices the part of the smiling porcelain tree topper that has been part of the McDermott family for 34 years. Through the tree topper we see the wild antics of the McDermott boys, as well as Christmas cooking failures and Uncle Luther’s fake snow. Despite the occasional difficulties living with the McDermott family, Bracco’s tree topper enjoys when the family curls up to enjoy watching something on Netflix.

It’s not the most original of concepts, but Bracco makes it work. Her voice is not only recognizable, but dramatic and expressive. This helps make the idea of a sentient tree topper seem less ridiculous, and even imbues the character with emotion and personality. It helps make the spot not seem overly sentimental, and her delivery of the spots’ final line really brings out just the right amount of curmudgeon from Bracco’s character. While celebrity voice acting is so often an afterthought used as an easy cash-in, Deutsch LA hits the mark by casting Bracco for “Tree Topper.” Hopefully other agencies are taking notes. Credits after the jump.Credits:

Client Credits:
Chief Marketing Officer: Kelly Bennett
VP/ North America Marketing: Jerret West
Global Creative Director: Trent Good
Senior Producer: Kara Pierce
Senior Marketing Manager: Megan Imbres
Creative Marketing Manager: Crystal Ponzio
Deutsch Creative Credits and Titles:
Group Creative Director: Gavin Lester
Senior Art Director: Gordy Sang
Senior Copywriter: Brian Siedband
Director of Integrated Production: Vic Palumbo
Producer: Rachel Seitel
Production Company: Arts & Sciences, Los Angeles
Director: Matt Aselton
Managing Director: Mal Ward
Executive Producer: Marc Marrie
Line Producer: Zoe Odlum
Editorial Company: Arcade Edit, Los Angeles
Executive Producer: Damian Stevens
Assistant Editor: Glenn Teel
Producer: Gavin Carroll
Post Facility: MPC, Santa Monica
Colorist: Mark Gethin
Online Artist: Mark Holden
Online Assistant Artists: Adrian Leva
Producer: Abisayo Adejare
Executive Producer: Lexi Stearn
Music/Composer: Human
Sound Designer Company: Henry Boy, New York
Audio Post Company: Lime Studios, Santa Monica
Assistant: Jeff Malen
Executive Producer: Jessica Locke
End Tag treatment: Laundry, Los Angeles
Mediabistro Course

Social Media 101

Social Media 101Get hands-on social media training in our online boot camp, Social Media 101! Starting September 4, social media and marketing experts will help you determine the social media sites that matter most to you, based on your personal and professional goals. Register before July 31 and get $50 OFF with early bird pricing. Register now!