Lynne Johnson Explains the Advertising Research Foundation’s Role

Lynne Johnson is the SVP of social media at the Advertising Research Foundation, the organization founded 75 years ago to help agencies improve their research efforts. But what are they doing in 2010?

Johnson explains in the first part of our three part series that since 2008 the ARF has increased its focus on social media. The first step was hiring Johnson, who came from Fast Company and today helps the organization deliver on what constituents want and need. “I’m called into almost every meeting because there’s a social media aspect to everything we do,” she said.

Responding to member needs is also part of her job, as is teaching advertisers about the practice. It’s an important role considering the rate at which agencies are seeking to increase their social offerings.

Lynne Johnson explores “How We Manage Social Media” in her upcoming panel discussion at Mediabistro Circus on May 20 in New York.

Part 2: Highly-tuned Privacy Laws a “Potentially Scary Road” for Advertisers

Part 3: Lynne Johnson on the Importance of Code and Culture Switching

Launch a social media campaign that will build your brand and deliver results in our online Social Media Marketing Boot Camp starting June 7. Speakers include Abigail Cusick (Bravo Digital), Gregory Galant (Sawhorse Media), Alex Leo (Thomson Reuters Digital), Jim Tobin (Ignite Social Media), and many more. Read the reviews.