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‘Mac vs. PC’ Co-Creator Joins 72andSunny

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Barton Corley has joined the LA office of 72andSunny as creative director. Corley, a 17-year ad veteran, perhaps most notably served as ACD/copywriter on Apple’s “Mac vs. PC” campaign while at TBWA\Media Arts Lab. Said effort won a Grand Effie in 2007 as well as Campaign of the Decade nods from Adweek. Quickly after, he was hired by Goodby and was a creative director on spots for clients including Hyundai (example here and here) and HP (example here).

Along the way, Corley’s also held creative posts at Wieden + Kennedy, Cole & Weber and Team One, but he has especially high praise for 72andSunny. In a statement, he says, “I think 72andSunny is already the best agency going right now. They think in ideas, not platforms, which is why they’ve been able to do great work in every medium. I’m thrilled to help take it to new places.”

More: “72andSunny Adds CD, PhD to Roster

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