Ah yes, fall is almost upon us and Macy’s is getting into the swing of things this season by assembling its usual odds-and-sods group of celebs whose various product lines are being sold in the retail chain. Fresh off of giving us the “Yes Virginia, the Musical” project, JWT New York returns with several spots ranging from :15 to :60 as part of a fall campaign for Macy’s including the one above starring hip-hop impresario/Ciroc slinger Diddy.
Our nightmare has been realized as it’s revealed that the mogul has indeed cloned himself a million times over. Fear not, though, kiddies, the Biebs and his terrible haircut make an appearance, as does Donald “The Grump” Trump, Taylor Swift and, of course, Martha Stewart (see “The Dream” below). We’re still not sure if this new campaign will ease the pain of squeezing into and walking around Macy’s flagship store here in New York. Credits after the jump.
Executive Creative Director: Ben James
Creative Director: Donnell Johnson
Planner: Jonathan Fletcher
Head of Production: Sergio Lopez
Executive Producer: Robin Feldman
Associate Producer: Loretta Rae
Director of Music: Paul Greco
Chief Creative Officer, North America: Jeff Benjamin
Director: Hank Perlman
Production Company: Hungry Man
Editing House: Cut + Run
Music House: Amber Music for “Dream”
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