It’s been quite a while since we’ve heard word regarding Marty Laiks, who last we remember joined up with dDFCB, the digital division of Draftfcb Healthcare back in late 2010 to head up its digital/CRM efforts. Well, as of this past Monday, Laiks joined the ranks at Arnold Worldwide, specifically ArnoldNYC, landing in familiar territory in the process to serve as EVP/group account director on the agency’s Sanofi business, helping lead integrated work for the pharma giant.
Prior to his two year-plus stint as managing director, digital at DFCB NY, you may recall that Laiks spent six years at Grey/G2 USA, helping build the latter’s Health & Wellness unit before moving up to executive director, strategic planning before he and the agency parted ways back in 2010. During his career, Laiks has also spent some time on the digital strategy side at the likes of T3 and Digitas/Modem Media. We’ve been told Laiks’ role at Arnold is not a new one, though we’re trying to find out who he’s replacing (Update: Laiks is replacing four-year Arnold vet, Ray Hilton).