PRNewser FishbowlNY FishbowlDC GalleyCat TVNewser TVSpy LostRemote SocialTimes

Maxus Partnerships, Factory Media Target Extreme Sports Fans for Jeep

Maxus Partnerships has teamed up with Factory Media and their creative agency Prime & Fire for “Original Freedom,” a new campaign targeting extreme sports fans for Jeep Wrangler.

The campaign launches today with a road trip and mountain biking video (featured above), hosted on Factory Media’s digital action sports network MPORA. In addition to mountain biking, the campaign will also focus on snowboarding and surfing, “utilising major sporting athletes from these fields, including seasoned mountain bikers James Hughes and James McKnight.” Two more video edits will be released over the course of the campaign, which runs until the end of the year, via MPORA’s specialist sports brand social platforms. The campaign also includes three competitions to be hosted on the Jeep Wrangler website, giving visitors the chance to win snowboarding, surfing, and mountain biking equipment.

“Our target audience is made up of young adventure-seekers who are looking for a vehicle that can tackle tough terrain,” explained Damien Dally, head of brand at Jeep Wrangler, Fiat Group. “Maxus Partnerships offered a different, integrated solution for communicating the freedom of adventure message of the Wrangler. The agency has also added value by helping the brand move into territories which create great content that communicates to a younger audience and which can be pulled through-the-line.”

 

Mediabistro Course

Copywriting: Creative Ad Writing

Copywriting: Creative Ad WritingWork with a freelance copywriter to build your advertising portfolio and land more copywriting jobs! Starting January 12, Kim Taylor will teach you how to make a complete ad using graphics and photos, write strong headlines and body copy for various advertising media, work from a creative brief, and jumpstart your ad portfolio. Register now!