San Francisco’s twofifteenmccann, which is no stranger to videogame promotion considering that it was behind the ambitious Halo 3 effort when it was known as T.A.G., has crafted a new spot for Xbox 360′s Gears of War 3 that carries the overdramatic theme of “brothers to the end.” Officially titled “Dust to Dust,” the ad aptly features the song “Into Dust” by 90′s alt-rock fave Mazzy Star, who replace Gary Jules as the mellow counterpart to the warfare that unfolds before your very eyes. Someone cue up “Fade Into You” 0n Spotify.
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