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McCann Alum Lariu Unveils Her SheSays Platform

Nearly five months after leaving McCann NY to focus on her work with female-oriented digital creative network, SheSays, Ale Lariu has taken her own platform, dubbed Shout, out of beta. According to Lariu, who spent three years as SVP/digital group creative director at McCann, her new SheSays platform serves as a venue where women in advertising (or in other words, “like-minded creative women“) can reply to client briefs. Lariu adds that Shout is built on “evolved collaboration” and not crowdsourcing (phew), and there is compensation in the form of credits.

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Copywriting: Creative Ad Writing

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