TVNewser TVSpy LostRemote SocialTimes AllFacebook FishbowlNY FishbowlDC PRNewser 10,000 Words GalleyCat UnBeige MediaJobsDaily

McCann Brings On Strategic Planning Help in LA, Detroit

Messinger Amy1.jpg

McCann Erickson appointed Eric Bowe as EVP, director of strategic planning for its Birmingham, MI office and Amy Palmer Messinger (right) as SVP, director of strategic planning for Los Angeles.

As overseer of Detroit’s strategic planning, Bowe, who most recently spent three years as director of strategy at Wunderman and three years as digital director at JWT, will work with McCann clients including ALDI, Colonial Williamsburg, GM, Saab, SIRIUS/XM and Travel Michigan.

Messinger, formerly a planning director at Chiat LA and head of account planning at David&Goliath prior to that, will take her post at McCann LA on April 5 and provide brand/communications solutions for clients like Nestle, Northrop Grumman and Bumble Bee Foods. She replaces Christian Cocker, who held the title of SVP, director of account planning and has moved over to sibling IPG agency Deutsch LA in another senior planning role.

Both new hires will work closely with Matt Herrmann, the McCann West CSO who joined from Goodby in February.

More: “Chiat Alums Nguyen, Rappaport Join McCann LA

Mediabistro Course

Social Media 101

Social Media 101Get hands-on social media training in our online boot camp, Social Media 101! Starting September 4, social media and marketing experts will help you determine the social media sites that matter most to you, based on your personal and professional goals. Register before July 31 and get $50 OFF with early bird pricing. Register now!