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McCann NY, LAIKA Craft Dioramas for Jose Cuervo

McCann New York has a new campaign for Jose Cuervo that takes viewers on a journey through the brand’s history via handcrafted dioramas housed inside, you guessed it, Cuervo bottles. The results are pretty intriguing, and make the dioramas of your grade school past look pretty crappy by comparison. Called “History in a Bottle,” the campaign also includes an augmented reality app, which can be downloaded at CuervoHistoryApp.com. The app allows users to  “hover over a bottle of Tradicional (Silver or Reposado) and bring the campaign to life.” It’s no surprise that the dioramas look so good. McCann commissioned LAIKA/house, the animation studio behind the stellar films Coraline and ParaNorman to handcraft each of the five distinctive dioramas, as well as the other imagery of the campaign. Stick around for credits after the jump.

Credits:

 

TV

CLIENT: Proximo Spirits

BRAND: Jose Cuervo Tradicional

TITLE: “History in a Bottle”

FIRST AIRDATE: Online 4/24/14; Broadcast 5/1/14

GLOBAL CREATIVE CHAIRMAN: Rob Reilly

CHIEF CREATIVE OFFICERS: Thomas Murphy / Sean Bryan

GROUP CREATIVE DIRECTOR: Mat Bisher

ACD/ART DIRECTOR: Vi Luong / Nic Howell

ACD/COPYWRITER: Colin Ilsley

COPYWRITER: Sarah Lloyd / Mike Howard

DIRECTOR of INTEGRATED PRODUCTION: Nathy Aviram

SENIOR PRODUCER: Jessica Coccaro

EXECUTIVE MUSIC PRODUCER: Peter Gannon

MUSIC PRODUCER: Mike Ladman

CLIENT LEAD: Elwyn Gladstone

ACCOUNT: Lauren Lavalle / Matthew Rakow / Rachel Heiss

PRODUCTION/EDIT/ANIMATION COMPANY: LAIKA/ house

DIRECTOR: Kirk Kelley

EXECUTIVE PRODUCER: Lourri Hammack / Jan Johnson

DP: John Nolan | LIVE ACTION DP: Eric Edwards

EDITOR: Michael Coorigan

LEAD FLAME ARTIST: Rex Carter | CG LEAD: Terence Jacobson

SONG TITLE: Ships in Bottles

COMPOSER/ARTIST: Shawn James Seymour

MIX STUDIO: Sonic Union

ENGINEER: Paul Weiss

 

App

CLIENT: Proximo Spirits

BRAND: Jose Cuervo Tradicional

TITLE: “Cuervo History App” for iOS & Android

LAUNCH DATE : 4/24/2014

GLOBAL CREATIVE CHAIRMAN: Rob Reilly

CHIEF CREATIVE OFFICERS: Thomas Murphy / Sean Bryan

GROUP CREATIVE DIRECTOR: Mat Bisher

ACD/ART DIRECTOR: Vi Luong

SR. ART DIRECTOR: Elinor Beltrone

COPYWRITER: Sarah Lloyd

DIRECTOR of INTEGRATED PRODUCTION: Nathy Aviram

EXECUTIVE INTEGRATED PRODUCER: Catherine Patterson

SENIOR PRODUCER: Jessica Coccaro

SENIOR PRODUCER: Geoff Guinta

CLIENT LEAD: Elwyn Gladstone

ACCOUNT: Lauren Lavalle / Matthew Rakow / Rachel Heiss

PRODUCTION COMPANY: Giant Killer Robots

LEAD DEVELOPER: Peter Oberdorfer

LEAD ENGINEER: David Tin Nyo

3D CONTENT BASED ON TV SPOT ASSETS CREATED BY: LAIKA/house

UI DESIGN: Vi Luong, Elinor Beltrone

AUDIO: APM; Sound Design: Peter Oberdorfer & Gerard McConville/Craft

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