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McCann, PKT Creatives Embark on Side Project Tracing Logo Evolutions

McCann copywriter Nick DiLallo and Publicis Kaplan Thaler editor Doug Zaner have a nifty little side project animating the evolution of popular logos.

DiLallo serves as creative director for the project, while Zaner is responsible for editing, animation, and sound design. So far, the duo has done animations for Starbucks, Apple, American Airlines, NBC, Gap, and UPS, but check back on their site as we’ve been told that “more are on the way.” It’s a fun little effort filled with brief, visual history and some past logos may surprise you (particularly Apple’s Newtonian original logo, the animation of which is featured above). Click through for the animations for Starbucks and NBC after the jump.

 

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