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Thursday, Nov 13
Exclusive: Intel Jerks Around McCann And Others
In the mean time, as we all know, McCann has the Intel account for creative. Universal McCann used to do media planning, but that portion of the account has shifted to OMD. Still, McCann is cranking out work for Intel including a partnership with Her Royal Highness, Oprah. Intel recently came to McCann with some sort of side project, but asked their AOR to pitch on the account with two other shops. After the first round of creative was submitted, Intel put all of the work into testing where it currently resides. Who the other two shops are? No clue. The very, very good CCO of McCann, Joyce King Thomas, (yes, I said something nice about McCann) will undoubtedly keep the project inside her company's doors. Still, it's interesting to see Intel shop around a little bit. Those profit numbers surely have something to do with it. More: The Winner Of Advertising Week's Battle Of The Bands Is McCann! Email This Post |
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