With the opening ceremony just a day away, and Sochi apparently still in shambles, McGarryBowen has unveiled their Winter Olympic campaign for United Airlines.
The friendly 60 second spot, entitled “Welcome Aboard, Team USA” is as straightforward as that title implies. Athletes from speed skaters to curlers (yay curling!) board the plane in ways representing their respective sports (the speed skater glides into the terminal, ski jumper is loaded onto a conveyer, figure skater twirls and stores her overhead, etc.), while the United crew is all smiles — even when the captain stops a curling stone with his foot. “Welcome Aboard, Team USA” ends with the tagline “Team USA Friendly,” followed by United’s revived “Fly The Friendly Skies” slogan. The athlete-filled spot should stoke viewers’ excitement for the games, and act as a friendly reminder of United’s sponsorship of Team USA. Credits after the jump.
Client: United Airlines
Agency: mcgarrybowen, New York
Executive Creative Director: Haydn Morris
Group Creative Director: David Dirienz
EP: Steve Ford
Managing Director, Global Music Production: Jerry Krenach
Sr. Music Producer: Jean Scofield
Production Company: HSI
Director: Michael Haussman
DP: Paul Cameron
Editor: Jon Grover @ Cut+Run
Audio Post: Tom Jucarone, Sound Lounge
Music: Yessian Music
Arranger: Dan Zank and Conrad Pope
Composer: George Gershwin – “Rhapsody in Blue”
CCO: Brian Yessian
EP/Mixer: Gerard Smerek
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