McKinney New York just launched a new campaign for Samsung Home Appliances, the largest integrated marketing campaign for the brand to date.
At the center of the campaign are two spots, directed by Andrew Douglas, celebrating the “Chef Collection” as an extension of the passionate home cook. The above 30-second spot, for example, highlights Samsung’s range that offers the innovation of being able to cook at two temperatures at once. In “Crock,” it is the “revolutionary Water Wall technology” in Samsung’s dishwasher that gets the spotlight. Just in case you weren’t sure that the “Chef Collection” is for serious home cooks, the voiceover is done by a man with a heavy French accent, so it must legit. In addition to the television spots, the campaign is supported by “three full-page print executions with more than 50 insertions.” We’ve got credits and “Crock” after the jump.
Chief Creative Officer: Jonathan Cude
Executive Creative Director: Peter Nicholson
Art Director: Cody Pate
Copywriter: Zac Milner
Executive Producer: Josh Eggleston
Production Company: Reset Content
Director: Andrew Douglas
Print Producer: Suzanne Moore
Art Buyer: Kellie Bingman
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