PRNewser TVNewser TVSpy LostRemote SocialTimes AllFacebook FishbowlNY FishbowlDC GalleyCat

MDC Acquires South Florida Experiential Marketing Firm

sign_contract-300x199.jpg

MDC Partners announced today that it’s acquired a majority stake in TEAM Enterprises, a Fort Lauderdale-based experiential marketing firm with 400 full-time staffers that services Fortune 100 clients. According to the latter’s site, the company has activated campaigns including the Dodge “Rock Em Sock Em” challenge, Bacardi Mojito/Miami Vice and several for the Miller brand over the last few years.

More close to home, though, TEAM has collaborated with now-sister MDC firm CP+B on projects for VW, Coke Zero and Domino’s in what MDC chief architect Stephen Groth says is “a seamless blend of interactive and what we call ‘outeractive’ physical experiences.” In a statement, Groth–a former Omnicom exec who spearheaded the acquisition of the 20-year-old TEAM and is overseeing MDC’s experiential “immersion”–adds that “being able to offer these services on a broader scale to all of our MDC firms, and their clients, will have an enormous positive impact across the network.”

More: “Definition 6 Acquires PR Firm that “Really Understands” Integrated Marketing

Mediabistro Course

Applied Web Analytics

Applied Web AnalyticsStarting November 24, learn how to use metrics to drive your business goals! In this course, you'll learn how to set goals and produce results based on data, identify and track the KPIs for your website, and integrate your analytic efforts into your overall marketing strategy. Register now!