MindShare has been busy as of late. Actually, did you now that it's no longer MindShare, but Mindshare? Mind your capitals, kids. The agency is finishing up its reorganization, which goes all the way down to the letter.

Employees have already received letters informing them of their new titles. What was once a "planner" is now a "senior associate." Swell, right? The brand will also be receiving a new logo I hope that you weren't attached to their old one. This latest version features two circles, one purple, one blue like "two Pacmen eating each others faces." That is not my description, but it's quite illustrative. Gag.

On Thursday, the shop will announce all this to their clamoring public with a staff party to follow. There's some other odds and ends, like the focus onto digital, but lets not ruin their surprise, right?

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