-Colenso BBDO alum Brent Smart is headed to Saatchi & Saatchi NY to take on the role of worldwide managing director for General Mills. link

-Those “proud Kentuckians” are now just $3.4 million shy of their goal to launch the “world’s first crowd-funded Super Bowl ad”…and there are only seven days left. Isn’t inventory sold out already? link

-Hearst has joined the roster of upcoming YouTube original channels. link

-YouTube parent Google gets into the Halloween spirit today on its homepage (above). link

-Omnicom has agreed to acquire a majority stake in India-based integrated marketing operation, Mudra Group.

-Here’s a Facebook app suite for agencies. link