TVNewser TVSpy LostRemote SocialTimes AllFacebook FishbowlNY FishbowlDC PRNewser 10,000 Words GalleyCat UnBeige MediaJobsDaily

Mother Takes on Dell’s New Pocket Rocket

Dell has created its Frankenstein version of a PC/iPad/Droid hybrid and named it the Streak “pocket tablet.”

So who ya gonna call to deal with this monster? Why, Mother of course. In this spot, the agency, which we can presume has had a better relationship with the computer brand, than say, Enfatico, has created a a nice story of a man and woman trying to find each other using the tablet while the people around them are also seen using the different functions of the device during their search.

Yes, I know, another darn cell phone. It’ll never end. This one looks a tad bulky, not iPad bulky – more like an “is that a pocket tablet or are you just happy to see me” bulky. View credits after the jump.

CREDITS:

Agency: Mother

Client: Dell Inc.

Executive Creative Director(s): Linus Karlsson & Paul Malmstrom

Art Director (s):Bill Moulton

Copywriter (s): Dave Clark

Producer (creative): Mike Aaron

Production Co.: Gorgeous

Director: Peter Thwaites

Dir of Photography: Joost van Gelder

Producer: Anna Hashmi

Editing Company: Peep Show Post

Editor: Andrea MacArthur

Assistant Editor: Lizzy Graham

Editorial Producer: Katie Truelove

Visual EFX Co: The Mill

Music: Licensed Track: The Voluntary Butler Scheme – “Multiplayer”

Audio: Wave

Mediabistro Course

Mobile Content Strategy

Mobile Content StrategyStarting September 24, learn how to write content for smartphones, tablets, and mobile devices! In this online course, students will learn how to publish across multiple channels and manage the workflow, optimize content for mobile devices, and  engage with their audience across screens. Register now!