Mother Takes on Dell’s New Pocket Rocket

Dell has created its Frankenstein version of a PC/iPad/Droid hybrid and named it the Streak “pocket tablet.”

So who ya gonna call to deal with this monster? Why, Mother of course. In this spot, the agency, which we can presume has had a better relationship with the computer brand, than say, Enfatico, has created a a nice story of a man and woman trying to find each other using the tablet while the people around them are also seen using the different functions of the device during their search.

Yes, I know, another darn cell phone. It’ll never end. This one looks a tad bulky, not iPad bulky – more like an “is that a pocket tablet or are you just happy to see me” bulky. View credits after the jump.

CREDITS:

Agency: Mother

Client: Dell Inc.

Executive Creative Director(s): Linus Karlsson & Paul Malmstrom

Art Director (s):Bill Moulton

Copywriter (s): Dave Clark

Producer (creative): Mike Aaron

Production Co.: Gorgeous

Director: Peter Thwaites

Dir of Photography: Joost van Gelder

Producer: Anna Hashmi

Editing Company: Peep Show Post

Editor: Andrea MacArthur

Assistant Editor: Lizzy Graham

Editorial Producer: Katie Truelove

Visual EFX Co: The Mill

Music: Licensed Track: The Voluntary Butler Scheme – “Multiplayer”

Audio: Wave

Launch a social media campaign that will build your brand and deliver results in our online Social Media Marketing Boot Camp starting June 7. Speakers include Abigail Cusick (Bravo Digital), Gregory Galant (Sawhorse Media), Alex Leo (Thomson Reuters Digital), Jim Tobin (Ignite Social Media), and many more. Read the reviews.