PRNewser FishbowlNY FishbowlDC GalleyCat TVNewser TVSpy LostRemote SocialTimes

Mullen Gets Some GM Love

gmkisses.jpg

Despite this crap economy, GM’s stock price nosediving 22% in early trades today and the companies cut backs on spending, Mullen has been tapped to handle its customer relationship management programs along with Campbell-Ewald. Yes, customer relations are important for GM. You gotta keep the few customers ya’ got left. Especially in the face of recalls and bad experiences taking up tons of code across the internet.

Mullen also just snagged the SunTrust business. Mullen recently added some high level folks to their roster in August: Stephen Hahn-Griffiths Executive Vice President, Director of Brand Planning and Matt Fischvogt as Creative Director, Innovation and Integration. Looks like it’s paying off. They’ve got the team buzzing and nailing some nice sized wins.

Okay, okay… Mullen gets its own category on the left hand side bar as of right this second.

More: GM/OnStar to Campbell Ewald; XM in Review
[source]

Mediabistro Course

Copywriting: Creative Ad Writing

Copywriting: Creative Ad WritingWork with a freelance copywriter to build your advertising portfolio and land more copywriting jobs! Starting January 12, Kim Taylor will teach you how to make a complete ad using graphics and photos, write strong headlines and body copy for various advertising media, work from a creative brief, and jumpstart your ad portfolio. Register now!