TVNewser TVSpy LostRemote SocialTimes AllFacebook FishbowlNY FishbowlDC PRNewser 10,000 Words GalleyCat UnBeige MediaJobsDaily

Naked’s Heron Preston Doesn’t Give A Fuck About Lindsay Lohan

heronpreston.jpg

Fine. Heron Preston is adorable. The twenty-nothing, who works at Naked Communication as a strategist, has hit the big time with a shout-out in New York Magazine for his book/gallery show/online project, The Young and the Banging, which he plans to develop into a talent and marketing agency. He’s officially a downtown “It” boy – the rich kids, the late nights, the sneakers, the shows and yes, lots of press lines. From the article:

“The marketing term for people like me is “slash/slashers.” Like, I’m doing the yearbook plus my blog and making videos and working at a communications firm called Naked. We don’t want one path-we want to get involved in lots of creative projects. It’s like, “Oh, you should holler at Harley to go D.J. your party!” or “Holler at so-and-so to shoot your short! He’s also in a band!” I call us the New Pop Culture, which might sound bold, but I believe it. We’re more influenced by what we’re up to-our own creative outputs-than what Karl Lagerfeld is up to. We are more interested in reading our friends’ blogs than Style.com. My friends and I don’t care about Lindsay Lohan; when we see a picture of a celebrity like Kanye West, we want to know who’s standing behind him. It’s cooler to be a real person. It’s our turn now.”

Youthful enthusiasm. It’s fucking precious.

More: Hot Ad (Wo)Man of the Day: Heron Preston

Mediabistro Course

Here Are All the Black People

Here Are All the Black PeopleOn September 24, land your dream job in advertising and design at the premier multicultural career fair taking place at the Metropolitan Pavilion in NYC. Workshop your portfolio, attend mentoring sessions, learn from industry leaders, network with your peers, and most importantly, launch your career. Register now!