TVNewser TVSpy LostRemote SocialTimes AllFacebook FishbowlNY FishbowlDC PRNewser 10,000 Words GalleyCat UnBeige MediaJobsDaily

New Nespresso Campaign Relies on Combined Star Power of Clooney, Damon

McCann and Lowe have put together a new global integrated campaign for Nestle’s espresso line Nespresso featuring good pals/Oceans Eleven co-stars George Clooney and Matt Damon.

The new spots follow in the footsteps of the eight part, award-winning campaign with George Clooney, who’s been the face of Nespresso–especially outside of the U.S.–since 2006. In this latest effort, “Nespresso: In the Name of Pleasure,” (featured above), Clooney is snubbed by an attractive female, which is supposed to be funny because he’s George Clooney. In the cheesy, not surprising “twist,” the woman tells a crowd “George Clooney’s inside,” causing a stampede.

In the shorter complement to the main Nespresso “Pleasure” ad, Clooney runs into his Hollywood colleague and informs everyone of the latter’s presence, causing a similar stampede. If you like the gimmick, or love the talent enough not to care either way, you’ll fall for it. Otherwise, you may be wondering what the appeal is (like me). Check out the Damon follow-up as well as credits after the jump.

 

Global Creative Director: Miguel Bemfica

Creative Directors: Pierre RiessRomain Guillon, Miguel Bemfica, Lee Tan

Print Copywriter:  Philippe Lopez

Digital Art Director:  Pascal Vu

Account Handlers:  Carole Massanes, Krisztina Palmai

Strategic Planner: Gérard Charbit

Director: Grant Heslov

Production Company: Moonwalk Films

 

Producer: Moonwalk Paris (Alexis Bensa)

TV Producer: Carrie Moores

Music Title & Artist:

“In the name of pleasure”

Post Production: Moonwalk Paris
Sound Design: Capitaine Plouf, Paris

Soundtrack author/composers:  Benjamin RAFFAELLI & Frédéric DOLL

Media Planning: Zenith Optimedia

Mediabistro Course

Public Relations

Public RelationsStarting October 1, learn how to get your foot in the door and launch your PR career! Taught by the former VP of Corporate Communications at Playboy Enterprises, Linda Marsicano will teach you how to draft pitch letters and press releases, develop and implement PR plans, garner media coverage, and other skills you need for a successful career in public relations. Register now!