PRNewser FishbowlNY FishbowlDC GalleyCat TVNewser TVSpy LostRemote SocialTimes

Nike Celebrates Kobe’s Quest for a Fifth Ring

Now that we’ve got the LeBron news out of the way, let’s focus on his rival who actually made it to the NBA Finals. With Game 1 kicking off tonight, it seems rather appropriate to highlight this new ad from Nike, which is essentially a Kobe Bryant highlight reel complemented by nods to past Nike campaigns (hey, it’s Spike Lee and Lil Penny!) as well as old footage of NBA luminaries like Magic Johnson, Scottie Pippen and Patrick Ewing.

Despite my hatred of the Lakers, it’s a good advert that’s nicely aided by Andre 3000 voicing The Beatles’ “All Together Now.” My only beef is that the spot had to start with Kobe’s ridiculously lucky three-point shot over my man Dwyane Wade. We’re still waiting for W+K to send us the credits on this one.

via Dime Mag

More: “KRS-One, Lupe Fiasco Bring Seasonal Flavor to the ‘MVP’ Race

Mediabistro Course

Copywriting: Creative Ad Writing

Copywriting: Creative Ad WritingWork with a freelance copywriter to build your advertising portfolio and land more copywriting jobs! Starting January 12, Kim Taylor will teach you how to make a complete ad using graphics and photos, write strong headlines and body copy for various advertising media, work from a creative brief, and jumpstart your ad portfolio. Register now!