TVNewser TVSpy LostRemote SocialTimes AllFacebook FishbowlNY FishbowlDC PRNewser 10,000 Words GalleyCat UnBeige MediaJobsDaily

Notional: “We know how to get the Web excited.”

notional_logo.jpg

Last night was the launch party for Barry Diller‘s latest venture, Notional. You may know this young production company for their show ‘Chopped’ on the Food Network. The shop’s lead, Ricky Van Veen, is best known for co-founding CollegeHumor.com. Ben Silverman, formerly of NBC Entertainment, will play a role as well &#151 though what that will entail is yet to be revealed.

In an interview with PRNewser’s Joe Ciarallo, Van Veen explains the platform distribution model for his company’s content as well as how he hopes to market the work. “We know how to market &#151 how to get the Web excited,” said Van Veen, who is in his late 20s.

Maybe the most interesting part of the conversation came from Ciarallo’s first question. Catching Van Veen somewhat off guard, Ciarallo asks the Web entrepreneur to explain his company in 10 seconds. Van Veen has said in previous interviews that if an idea can’t be explained in 10 seconds or less, it won’t make it on the Web. Increasingly, Web success is the overall marker for WIN, so be sure to watch and see what he said.

More:College Humor: Exceedingly Legit

Mediabistro Course

Social Media 101

Social Media 101Get hands-on social media training in our online boot camp, Social Media 101! Starting September 4, social media and marketing experts will help you determine the social media sites that matter most to you, based on your personal and professional goals. Register before July 31 and get $50 OFF with early bird pricing. Register now!