TVNewser TVSpy LostRemote SocialTimes AllFacebook FishbowlNY FishbowlDC PRNewser 10,000 Words GalleyCat UnBeige MediaJobsDaily

Notional: “We know how to get the Web excited.”


Last night was the launch party for Barry Diller‘s latest venture, Notional. You may know this young production company for their show ‘Chopped’ on the Food Network. The shop’s lead, Ricky Van Veen, is best known for co-founding Ben Silverman, formerly of NBC Entertainment, will play a role as well &#151 though what that will entail is yet to be revealed.

In an interview with PRNewser’s Joe Ciarallo, Van Veen explains the platform distribution model for his company’s content as well as how he hopes to market the work. “We know how to market &#151 how to get the Web excited,” said Van Veen, who is in his late 20s.

Maybe the most interesting part of the conversation came from Ciarallo’s first question. Catching Van Veen somewhat off guard, Ciarallo asks the Web entrepreneur to explain his company in 10 seconds. Van Veen has said in previous interviews that if an idea can’t be explained in 10 seconds or less, it won’t make it on the Web. Increasingly, Web success is the overall marker for WIN, so be sure to watch and see what he said.

More:College Humor: Exceedingly Legit

Mediabistro Course

Content Marketing 101

Content Marketing 101Get hands-on content marketing training in our brand new boot camp, Content Marketing 101! Starting September 8, digital marketing and content experts will teach you the tips and tricks for creating, distributing and measuring the success of your brand's content. Sign up before August 15 and get $50 OFF registration. Register now!