PRNewser TVNewser TVSpy LostRemote SocialTimes AllFacebook FishbowlNY FishbowlDC GalleyCat

Notional: “We know how to get the Web excited.”

notional_logo.jpg

Last night was the launch party for Barry Diller‘s latest venture, Notional. You may know this young production company for their show ‘Chopped’ on the Food Network. The shop’s lead, Ricky Van Veen, is best known for co-founding CollegeHumor.com. Ben Silverman, formerly of NBC Entertainment, will play a role as well &#151 though what that will entail is yet to be revealed.

In an interview with PRNewser’s Joe Ciarallo, Van Veen explains the platform distribution model for his company’s content as well as how he hopes to market the work. “We know how to market &#151 how to get the Web excited,” said Van Veen, who is in his late 20s.

Maybe the most interesting part of the conversation came from Ciarallo’s first question. Catching Van Veen somewhat off guard, Ciarallo asks the Web entrepreneur to explain his company in 10 seconds. Van Veen has said in previous interviews that if an idea can’t be explained in 10 seconds or less, it won’t make it on the Web. Increasingly, Web success is the overall marker for WIN, so be sure to watch and see what he said.

More:College Humor: Exceedingly Legit

Mediabistro Course

Applied Web Analytics

Applied Web AnalyticsStarting November 24, learn how to use metrics to drive your business goals! In this course, you'll learn how to set goals and produce results based on data, identify and track the KPIs for your website, and integrate your analytic efforts into your overall marketing strategy. Register now!