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Ah, So This is How You Measure Health of Your Twitter Account

The brains at Stink Digital came up with this interesting concept during downtime (and yes, it’s a side project), which shows us how Nike’s Fuel Band (hit or miss, we hear), to show the health of your Twitter tweeting. From what we’ve been told, the Stink guys built, designed and developed all of this, including the rig itself, in just over one week. Well, as you’ll see, the shop had some help from open-source electronic prototyping platform Arduino. Enjoy.

Biernadski Leaves Team Sprint…For Now

Sources familiar with the matter confirm that Donna Biernadski, who joined Digitas at the beginning of the year as SVP/marketing for Team Sprint, is leaving the agency for the time being. We won’t specify things, but we’ll tell you Biernadski has spent 25 years in the industry, working as VP or SVP in some form at the likes of Wunderman, RAPP and Euro RSCG. The exec spent the majority of her career, though, at DDB, where she had a 15-year run and last served as VP/account director. From what we’ve been told by sources, Biernadski will “be transitioning likely within the next couple of weeks.” Due to the sensitivity of the matter, just play nice, people.

Speaking of ECDs, Innocean Welcomes One of its Own

Well, guess Hyundai agency Innocean has finally found a replacement for Jeff Spiegel as the Huntington Beach, CA shop has announced that Greg Braun has now taken over as executive creative director. If you remember, Braun parted ways, we suppose, with Team Detroit’s Pulse unit, which he co-founded and where he served as president/ECD for three years. During his career, Braun spent two years as EVP/ECD at Y&R Detroit and six as GCD at Saatchi & Saatchi. Now at Innocean, Braun will be spearheading efforts for, yes, Hyundai Motor America. We’re not sure, though, if Braun can handle being a Chicago White Sox fan in Dodgers country.

MARC USA Taps New ECD in Chicago

If you don’t know the name Joe Burke, well now you know as the man who was a founding partner at Element 79 is now SVP/executive creative director of MARC USA’s Chicago office. The 20-year ad vet spent nine of those at Element 79 and ran the agency’s Gatorade business, taking the lead on spots for the brand such as “Michael Jordan vs. Mia Hamm.”

Prior to taking on the reins at Element 79, Burke spent 18 months as a creative director at DDB Chicago, where he worked on accounts such as Capital One. Anyhow, here was an internal memo sent to MARC staff this morning regarding Burke, who will take his post effective immediately.

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In Minneapolis, Intern-Hunting is Basically ‘The Dating Game’

Pictured to your left is Grant Spanier, a young UX intern at the Minneapolis office of Digitaria (formerly known as JWT Minneapolis). While Grant has yet to do much of note since he got hired last Friday, the process that he went through to attain his new job is quite bizarre.

You see, the Twin Cities are home to terrible professional football, baseball, basketball and hockey teams. So, when watching old VHS tapes of The Mighty Ducks gets boring, Minnesotans have to get creative with the most mundane of tasks in order to stave off depression. That’s why for the past two years, the Minneapolis Interactive Marketing Association (MIMA) has allowed local agencies to select interns by putting young marketing hopefuls through a process that looks a lot like “The Dating Game.” Agencies taking part in the 2012 edition of the InternGame were Digitaria, Periscope, Pixel Farm Digital, 3 Deep and The Nerdery.

After phone-screening a slew of interviewees, MIMA cuts the field down to 15, five categories of three competitors. Then, interested agencies grill interviewees with three questions to see who’s the best candidate for their internship openings. This year, Digitaria’s director of UX (and MIMIA VP) Jason Kleckner interviewed three potential interns, two on stage and one (Spanier) via Skype from a Starbucks in New York. So, what three answers for Kleckner won Spanier the internship? Read a transcript of Digitaria’s contribution to the InternGame after the jump.

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Thursday Morning Stir

-DDB and Tribal DDB Amsterdam have teamed up for another campaign for airline KLM dubbed “Be My Guest.” link

-Fast-food companies are “eating up” social currency. Hooray for wordplay. link

-Samsung is getting plenty of love this week, this time from BETC London, which has launched a new effort promoting its Smart TV brand (above).

-Entertainment executive Alex Lang has joined Hollywood-based Play Creative TV as EP/creative director.

-Insurance company Zurich launched a global ad review. link

-HP is making some massive cuts, but its stock price has jumped. link

Wiesner Out at Saatchi

Sources familiar with the matter confirm that after a year or so of service, Bob Wiesner is no longer regional talent director at Saatchi & Saatchi Americas. Wiesner, who was based out of the agency’s New York office, kicked off his career at Hanes Corp, working with agencies such as DDB and BBDO along the way. Wiesner also launched his own consultancy called Executive Persuasion Group along the way. We’ve been told by sources that a search for his successor at Saatchi is underway.

Advertising Jobs: Anomaly, Mullen, Clash Mobile

This week, Anomaly is hiring a social media strategist, while Mullen is on the hunt for a director of mobile and emerging media. Clash Mobile is seeking an account executive, and H360 needs a business development manager. Get the scoop on these openings and more below, and find additional just-posted gigs on mediabistro.com.

For more job listings, go to the Mediabistro job board, and to post a job, visit our employer page. For real-time openings and employment news, follow @MBJobPost.

Wednesday Odds and Ends

-Omnicom acquired London shop Adam & Eve, which will now be re-branded as Adam & Eve/DDB. link

-Former Leo Burnett/Saatchi & Saatchi Switzerland creative director James Wilkinson has assumed the same title at SapientNitro’s Toronto office.

-Speaking of SapientNitro, the network’s Sydney office is taking action against bullying with “Earphone Bully” (headphones needed, obviously). link

-Who needs life to flash before your eyes when you have AlmapBBDO’s one-minute montage for Getty Images (above)?

-Well, we guess this was kismet in the social media realm. link

-Internet security brand Kapersky Labs tapped McCann London to lead digital campaigns and branding strategy.

-Director and Emmy Award-winner (for Game of Thrones title sequence) Rob Feng has joined Beverly Hills/London-based prodco Paydirt for commercial representation in the US, UK and Japan.

-Definition 6 has released its own Timeline Movie Maker for Facebook Pages. link

-Pennsylvania-based shop Neiman redesigned the site for gas station chain, Sunoco. link

Despite ‘SNL’ Daps, We’re Still Not Sure What to Make of Verizon’s Color Deal

 

Two weeks ago, Verizon and broadcasting app Color kicked off a three-year deal that will bring live-streaming video and audio to its 4G LTE smartphones, including all compatible Androids and, yes, the iPhone. During what appears to be the last week heading up to Saturday Night Live‘s season finale, McCann and Verizon Wireless decided to head to the Rock and give us a backstage view of the goings on. From what we see, which is not much thanks to what appears to be several hazy videos, Color needs some work. Anyhow, check out another clip of “digital Short” co-mastermind Andy Samberg below and more after the jump.

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