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Fallon, Arby’s Confirm Suspicions: ‘We HAVE the Meats’

Today brings the debut of the first national campaign created by Fallon Worldwide for Arby’s since the roast-beef chain named its new AOR back in January.

The release frames the campaign as “a new meat-forward experience” created to support the company’s “overpowering” (read: assertive) new tagline “We Have the Meats” and promote a limited-time offer that somehow promises to fill the mouths of discerning diners with more flesh than they could ever imagine.

The first spot reminds viewers of meat as a symbol of their evolutionary victory over every other life form and warns us not to “fear not the meats” (though we were slightly intimidated). Here’s the :60 spot, titled “This Is Meatcraft”:

More spots after the jump.

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Monday Morning Stir

-Hot Wheels created a Darth Vader car and brought it to Comic-Con to promote the brand’s new Star Wars-themed character cars (video above). link

-Amazon aims to turn casual viewing into a shopping opportunity with new Video Shorts site. link

-How Specsavers turned Suarez’s World Cup bite into a viral ad. link

-Apple’s Beats acquisition receives approval from European Commission. link

-Agency vets are going back to school to learn digital. link

-BBH China launches new strategy blog. link

-Outside spending drives an explosion of political ads. link

Advertising Jobs: JWT INSIDE, TBWA\Chiat\Day, JWALK

This week, JWT INSIDE is hiring a copywriter, while needs a project manager. JWALK is seeking an office manager, and Gyro is on the hunt for a senior account executive. Get the scoop on these openings and more below, and find additional just-posted gigs on Mediabistro.

jwtinside130

Find more great advertising jobs on the AgencySpy job board. Looking to hire? Tap into our network of talented AgencySpy pros and post a risk-free job listing. For real-time openings and employment news, follow @MBJobPost.

Friday Odds and Ends

-Paris Hilton pretends to eat some fries and tries desperately to prove that she’s still relevant in this 72andSunny spot for Carl’s Jr. (which we call Hardee’s).

- A recently departed Saatchi & Saatchi LA CD might just be the guy behind ”Brutha Ray.

-Cisco Systems named MRM//McCann its global demand generation AOR.

-Google bought streaming service Twitch for a billion bucks, giving even more people new ways to skip your ads.

-How do agency bosses respond to students’ requests for internships? Fairly well (in the UK, at least).

-”Is it just me, or is native shit?” No, it’s not just you.

-”Global innovator and technology solutions leader” Infusion named Alexander Liss its director of analytics and insights. Liss previously worked in similar roles at GfK, Brand Union, and Droga5.

-Digital marketing services firm MediaMath opened a new office in Paris.

-How do agency trading desks work, again?

Most Popular Posts from the Past 7 Days

Thinking Small with Nike Free and Publicis Uruguay

The folks at Nike know that good things often come in small(er) packages.

This spot from Publicis Impetu, Uruguay shows how travel-friendly and flexible the Nike Free 5.0 shoe really is by using a little hands-on DIY craftsmanship to showcase a smaller, greener box that for those “most flexible shoe ever” kicks.

If pod hotels can inspire endless trend stories, then sneaker boxes can downsize too…and now wearers will have fewer excuses for not bringing their sneakers along on a trip.

It’s true that these boxes will only come with certain “special editions” of the Free 5.0, but then it’s the concept that counts, right?

Agency: Publicis Impetu, Montevideo, Uruguay

Executive Creative Directors: Esteban Barreiro, Mario Taglioretti

Art Director: Diego Besenzoni

Copywriter: Federico Cibils

Account Director: María José Caponi

Account Manager: Mauricio Minchilli

Producer: Metrópolis Films

Surf’s Up for Samsung and 72andSunny


They had us at that cover of “Absolute Beginners.”

But check out the rest of this spot, entitled “Every Day is Day One” from 72andSunny Amsterdam and Samsung. Directed by Mark Malloy, this ode to all things surfing stars an even mix of seasoned pros like Kelly Slater and new surfers facing the waves for the very first time.

Created to promote Samsung’s sponsorship of the Association of Surfing Professionals World Tour, the campaign was filmed in Iceland, Fiji, India, and New York with each location channelling the peaceful yet powerful pull of the sea. We would have loved to have been a PA on the shoot (which couldn’t be better suited to a summer Friday).

…and we’ve got your credits after the jump.

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Agencies Enter Legal Battle Over Campaign Credits

Earlier this week, your AgencySpy found itself in the middle of what could become a legal battle between two independent shops.

It all started when we noticed a spot for a company called VidAngel on our sister site Ads of the World. The post itself originally gave top creative credit to Ackermania Creative, the online video marketing wing of Ackerman Bros. Entertainment perhaps best known for its work on those viral Poopourri spots.

Here’s the ad itself again:

After we posted on it, we received an email from The Harmon Brothers, the other studio that worked on the Poopourri campaign and also got production credits for the new ad along with production studio Mystery Box.

They told us that the attribution was not accurate and insisted that we change the post accordingly to give their company top creative billing over Ackermania.

That was only the beginning.

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Check Out GS&P’s New Reception Area

Here’s a quick “I Spy” view of the newly refurbished reception area at Goodby’s San Francisco office via Director of Talent Zach Canfield and one of our anonymous tipsters.

GSP reception

For the record, we like it (not that anyone cares). And the subjects of those paintings seem to like it as well.

We’ve also always had a soft spot for labs, black or otherwise. Look at that guy’s face!

Dulcolax, McCann Health Make 2014′s ‘Crappiest’ Ad to Date

dulcolax-01-2014

At first glance, this spot looks like a scene from The BoxTrolls with the titular characters sitting around a rabbit hole or a spot where a friendly campfire used to be.

Note the tagline “Only you can set them free”. Yes, this is a Dulcolax ad and those guys are poops looking for a way out of some lucky soul’s small intestine.

McCann Health in Shanghai are the culprits masterminds behind this constipation of visuals. According to Adweek, it ran in Singapore newspapers and bus shelters.

 ”Instead of approaching the dramatization from the patient’s [point of view], we approached it from the excrement’s.”

Those with long memories may recall that this isn’t the first time Dulcolax has made a poop joke…

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