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FleishmanHillard Gives Two Thumbs to Pure TalkUSA

FleishmanHillard is primarily known for its PR and strategic advisory services, but today brings a new, traditional ad spot created by the agency for client Pure TalkUSA, a no-contract mobile service provider.

The ad addresses a very real problem: kids using their parents’ credit cards to spend money on smartphone games.

Here’s the :30 for “Jeremy”:

Nice tagline at the end there.

Fleishman ECD Nick Childs says:

“Part of that ‘smartphone consequence’ is your dumb thumbs can make some pretty bad calls. We wanted to bring that to life in a relatable, funny way…and help Pure Talk become the voice of reason for budget-minded Americans.”

For the record, we feel like the mom in this campaign should be glad that her son didn’t follow the FDA’s model and spend money turning himself into a C-list celebrity in “Kim Kardashian: Hollywood.”

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McKinney Channels Golden Girls for ESPN’s SEC Network

McKinney uses the song “Thank You For Being A Friend” (a cover of which is the theme song to the classic show Golden Girls) for a new campaign promoting the launch of ESPN’s SEC network for South Eastern Conference college sports, which launches August 14th.

The 30-second spot, “Animals,” features mascots from the conference, from Mississippi State’s “Bully” to Auburn’s “War Eagle” to Arkansas’ “Tusk.” It’s a simple approach, but between the loveable animal mascots and the Golden Girl nostalgia stoking musical selection, the spot is just plain likeable. And that’s coming from someone who couldn’t care less about college football. Stick around for credits after the jump. Read more

Colossal Murals Earn Eyeballs in Brooklyn

Yes, you can read that headline both ways: Brooklyn’s Colossal Media, or “the largest hand paint mural and out-of-home advertising company in the US”, earned a mention from our fellow trade blog AdFreak yesterday for a new campaign created to promote…the agency itself!

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The  murals, which have appeared recently in the Brooklyn neighborhoods of Williamsburg and Bushwick (but not near Roberta’s, since no one with an MFA can afford to eat there), serve a dual purpose: they allow the agency to both support the neighborhood and attract local artists to work on apprentice programs for their traditional outdoor campaigns.

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Figliulo & Partners Rolls Out More ‘Framily’ for Sprint

Figliulo & Partners continues their slightly absurd “Framily” campaign for Sprint.

The agency launched the odd, nature-defying campaign back in March with a series of four ads. Now they’re back with two additions to the Frobinsons’ story. In “Count On It” (featured above) Chuck is out on the road with framily member Gordon (pronounced Gor-don) when his motorcycle breaks down. He calls his father (who, you might remember, is a hamster for some reason, voiced by Andrew Dice Clay), who he assures Gordon always picks up. Despite being in the middle of a frame of bowling with the wife, the father answers and rushes (or rolls) to the rescue. Yup, this campaign is still a frucking weird one.

Another spot, “Spin Off,” features Hamster Dad and NASCAR driver Jeff Gordon. Stick around for credits and that spot after the jump. Read more

DDB California Brings Back ‘Snap Into a Slim Jim’

DDB California brings back Slim Jim’s classic “Snap Into a Slim Jim” tagline in their latest campaign for the brand.

The new campaign targets the 18-25 crowd, most of whom are probably too young to remember the line as delivered by Randy Savage in its original incarnation. Still, it’s a memorable tagline and bringing it back will stoke nostalgia in the slightly older set. The 30-second spot reintroducing the line “Snap Into It,” unfortunately, is less memorable. With the only lines in the ad rhymes playing on meat sticks: bro sticks, pro sticks, hooray sticks, meat chicks, tree sticks, etc., the onscreen action focuses on one group of friends’ epic day, concluding with a goat party. “Snap into a goat party, snap into a slim jim,” the spot concludes. As you can imagine, it’s a tad on the goofy side, but the tagline’s return is a welcome one. A series of 15-second ads, also featuring the classic tagline, pit Slim Jims against a generic competitor in a series of ridiculous situations.

“It’s what people know and love about the brand,” group creative director Travis Parr told Adweek, reffering to the old tagline. “ConAgra worried it had too much baggage or might make them seem old. But they finally decided it was cool.” Credits and the 15-second “Possum” after the jump. Read more

Unilever Reviewing All of Its Digital Agencies

Unilever_html_m59a35fbeIn what can only be the most amazing coincidence in recent history, massive multinational consumer goods corporation Unilever followed its CMO’s “Advertising is chaos” Wall Street Journal blog post with the announcement that it will conduct an exhaustive global agency review.

Today “industry executives” told AdAge that they’re reviewing everything (creative, PR, social, data, etc.), and the review appears to be open to pretty much everyone–incumbent and non-incumbent alike.

While no one at Unilever offered official comments to AdAge, the word driving this move is a bad one: savings.

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EP Travis Quinn Out at BBH New York

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Some news out of BBH today on the production side: we hear that Travis Quinn, Executive Art Producer and longtime staffer, is leaving the agency.

Quinn has run art production at the agency for several years, managing shoots for clients like Playstation, Axe, and Cole Haan.  His departure follows the arrival of Carey Head, who was hired away from Barton F. Graf  9000 to oversee production in May. BBH also recently made more changes to its production department by promoting Executive Producer Kate Morrison to Head of Content Production. It seems the agency is following the lead of departments across the globe by ramping up its integrated offerings on the production front.

No official word on where he or his colorful pants are  headed or whether BBH’s New York office has plans to replace him. Quinn finishes his tour of duty at the end of this month.

Updates as we receive them.

DDB Examines Downside to Self-Driving Cars for Centraal Beheer Achmea

DDB & Tribal Worldwide, Amsterdam tackles the issue of self-driving cars in their latest spot for Dutch insurance company Centraal Beheer Achmea.

The spot at first appears to be a promo for the self-driving car, but while the voiceover extolls the virtues of the technological innovations it leads to all kinds of disastrous accidents as people are distracted by the site of seeing a car with no driver. DDB’s spot crams a lot of slapstick into its 60 seconds, leading into the brand’s “Just Call Us” tagline.

Apparently the spot was correct in its assumption that a self-driving car would function as a large distraction to other drivers and passers-by. “The self-driving car is a hot topic at the moment and we saw it as a great opportunity for Centraal Beheer Achmea’s car insurance,” said Pol Hoenderboom, creative director at DDB & Tribal Worldwide. “Our own ‘self-driving car,’ by the way, did not survive the shoot unscathed. A local driver was so distracted by the situation that he drove straight into our ‘TV ad hero’ car parked on the location.” Stick around for credits after the jump. Read more

Tuesday Morning Stir

-Schick warns of “Becoming My Dad” (BMD) syndrome in latest spot (video above). link

-Brands with the most online buzz in the first half of 2014. link

-Five things digital CMOs do better. link

-Greenpeace launches “CatsSaveTigers” campaign. link

-What to make of Elliot Management Corp.’s IPG investment. link

-Tourism campaign taps Tennessee’s musical routes. link

HēLō Creates a Family Experience for Microsoft and Nokia

If you’re new to the ad world and still looking to define what an “experiential” campaign is, today’s best example comes from Nokia’s Lumia 930, Microsoft and HēLō, the L.A./New York/London agency whose name you have to cut and paste.

The shop may be best known for helping to create the Bud Light/BBDO “Epic Night” Super Bowl spot, but in this case agency and client traveled to the UK’s Cornbury family music festival to catch kids and parents alike in the midst of an interactive experience.

Here’s the clip, released today:

There’s a little “how we did it” from Nokia as well; in short, the company invited families to a “treehouse” location complete with green screen to try on costumes and take pictures in front of different virtual backgrounds.

Using the new Nokia Lumia 930 smartphone and Microsoft’s OneDrive storage unit, the team turned these bonding moments into part of the show by broadcasting clips of the kids and their parents to thousands of attendees before the festival’s final act. In that way, the campaign reached nearly all the event’s attendees.

For everyone’s sake, we’re just glad these kids are still young enough to go out in public with mum and dad.

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