This Wednesday we brought you news of Greenpeace’s campaign exposing Procter & Gamble’s destructive palm oil sourcing practices in Indonesia and calling on the company to change their ways with a “Thank You, Mom” referencing video and a protest at P&G’s Cincinnati headquarters.
Now, Greenpeace has taken the campaign to Saatchi & Saatchi, who advertise the company’s Head & Shoulder’s product (which Greenpeace has chosen as a prime target). “Saatchi and Saatchi have spent years understanding how the public thinks. They’ll know that P&G’s customers want to wash away dandruff without wiping out tigers. So who better to advise it to break its ties with forest destruction?” said Richard George, forests campaigner at Greenpeace UK.
Greenpeace volunteers set up a division lobby at Saatchi & Saatchi’s London offices today, forcing staff arriving at the office to choose between a “Protect Forests” entrance and a “Destroy Forests” entrance. While workers arrived, Greenpeace volunteers kept tallies on which entrances they chose, with 163 workers choosing the “Protect Forests” entrance and 48 opting for “Destroy Forests.” A Greenpeace volunteer in an orangutan costume (orangutans habitats are being destroyed for the palm oil plantations that P&G uses to source their palm oil) was also on hand for the event.
“From the results of our survey, with 211 Saatchi employees passing through the division lobby and 163 choosing the ‘protect forests’ lobby, it looks as though they’re not really in favour of forest destruction after all. A lot of P&G customers feel the same way. Hopefully Saatchi’s will pass that on to their client,” George said. We’ve included Greenpeace’s “Thank You, Mom” tackling video above, in case you need a refresher. Let us know what you think of the group’s Saatchi & Saatchi office invasion in the comments section if you wish. Read more
The trio of former Mother staffers who left the agency’s New York office for an Austin adventure have officially launched their shop (just in time for SXSWi, we suppose) that’s been dubbed Preacher. Along with doing some experiential work for Nike retail and a content project for Skillshare, creative director Rob Baird, managing director Krystie Loyland and strategy director Seth Gaffney have landed clients including healthy snack company Snikiddy, a Texas-based coffee brand called Seventh Flag launching this March, and a new golf lifestyle brand that Preacher is helping create from scratch to launch this summer under a yet-to-be-disclosed name that the latter came up with.
In case you need some background on the Preachers’ past, Baird was one of the original staffers at Mother NY, overseeing client work Virgin Mobile, Stella Artois, Dell Computers, Coca-Cola, Yahoo! and Sour Patch Kids (and doing two stints in the process). During his career, the creative vet spent time at TBWA Chiat Day on Skittles and Absolut, and Fallon on Starbucks, Timberland and SoBe. Gaffney served as co-head of strategy at Mother while Loyland held the post of VP of new business and account director.
-Global social media agency We Are Social has created a “word cloud” to reflect trends being discussed at SXSW this year (above). If you’re attending SWSXi, peep this for reference in case you need.
-TBWA\Digital Arts Network has expanded from 18 to 23 offices and from 700 to almost 900 digital specialists with the addition of branches in Brazil, Israel, Russia, Spain and Switzerland.
-Fellow Omnicom agency DDB Worldwide is celebrating International Women’s Day with the launch of a new site called “Empower.” Additionally, DDB Worldwide’s website will feature a homepage takeover of photos from “Empower while CCO Amir Kassaei‘s “Lemon 2020” blog will be guest authored by Lisa Bennett, EVP/creative of DDB North America. Said Bennett posts are scheduled to break today. link
-OgilvyOne has lost its loyalty portion of the British Airways business. link
-According to a new report from Nielsen, TV and online advertising are expected to merge by 2020. link
Cheil Communications and Harpoon Pictures’ director Anton Jøsef introduce the new Samsung Galaxy Duos with the new spot, “Forged.”
The 38-second spot, “alludes to the elemental power, the dexterous usability and the high-end performance that is wrought in the heart of the Galaxy S Duos.” If that sounds ridiculous, it’s because it kind of is. “Forged” opens on a blacksmith hammering away intently. The creation that “emerges from a fiery crucible, backed by an explosion of intense flames” is the new Samsung Galaxy Duos. That’s right, a blacksmith crafted phone. We then cut to a guy in an office goofily holding up the phone while a coworker gives him a “What the hell are you doing?” look and cough.
So, “Forged” makes fun of the ridiculousness of its concept, making the majority of the spot a buildup to a joke that really isn’t much of a payoff, eventually ending with the tagline “Forged with features” without telling us what those features are. Needless to say, this direction is a bit perplexing. The Galaxy S Duos, by the way, “allows users to keep their work and personal calls separate while also providing better coverage and a stronger signal” — which sounds an awful lot like a feature you would want to highlight in an advertising campaign. Stick around for credits after the jump. Read more
After spending nearly two decades at AKQA, first in London and the last 10 years in San Francisco, Neil Robinson is moving on from his longtime home and embarking on a “new adventure,” sources familiar with the matter confirm. From what we’ve been told, today is Robinson’s last day at AKQA SF, where he’s spent nearly the last two years as executive creative director. According to sources, fellow AKQA SF ECD Stephen Clements, who’s been with the agency for a dozen years, will continue to lead creative in San Francisco and AKQA is in the process of seeking the right candidate to help lead the department.
IKEA is certainly no stranger to goofy promotional videos, and their latest centers around a cosplaying civil servant from Singapore named Frank.
Franks’s hobby is beginning to make life in his small apartment difficult. With “many costumes and lots of raw materials lying around,” there’s not room for much else in Frank’s room. So, in a stop-motion sequence featuring anime-tastic music, the IKEA crew comes in and cleans things up. Demonstrating IKEA’s storage solutions, all Frank’s costumes remain in his room, neatly stored away, and there’s room for him to, you know, walk around and stuff.
“Is this even my room?” Frank asks. As he walks around appreciating the transformation, the video highlights certain IKEA products responsible for the improvements, closing with the “Make Space Better” tagline. It’s a pretty clever way to show how IKEA’s storage solutions can transform a small space, although we suspect some may be turned off by the whole cosplay thing.
Th1ng director/animator Sylvain Chomet received a personal request from The Simpsons creator Matt Groening to animate the iconic “couch gag” that concludes the opening credits of the show, now entering its 26th season. Obviously, you don’t turn down a personal request from Matt Groenig, so the three-time Oscar nominee Chomet offered up a distinctly French take on the gag, which was just revealed online today.
Chomet joins an illustrious list of individuals invited by Groening to animate the sequence, including Bill Plympton, Banksy, and Guillermo Del Toro. Indeed, in recent years the couch gag has all too often overshadowed the rest of the episode. Executive producer Dominic Buttimore (Bart Simpson would have a field day with that one), a longtime collaborator, “worked closely with Chomet to create and storyboard the concept for the animation sequence, which was immediately met with ‘laughter and appreciation’ by Groening and Simpsons’ longtime show-runner/producer Al Jean. Jean went as far as to call the experience a “dream come true.”
The new couch gag (featured above) is one of the show’s best, thanks to some great jokes and Chomet’s inimitable animation style. It will air during the episode “Diggs” this Sunday, March 9th. Stick around after the jump for credits and couch gags from Plympton and Banksy. Read more
-Chicago-based Y&R Midwest has taken over as AOR for CPG Building Products, a leader in the category of low maintenance trim, decking, railing, mouldings, unique recycled landscaping pavers and deck lighting. Y&R Midwest will now handle brand strategy, creative, and media planning and buying for two of CPG’s premier brands: AZEK Building Products and TimberTech. The agency succeeds Eric Mower and Associates and from what we hear, Y&R Chi beat out the likes of Doner on the biz.
-TBWA\Chiat\Day NY has welcomed its Helsinki office alum/former ECD, Martin Mohr, as a CD who will lead digital creative across clients in the agency’s Big Apple branch.
- Minneapolis-based ad agency, Modern Climate, has been selected as agency of record for local joint, Heggies Pizza. AOR duties include strategic planning, brand identity, social, digital and traditional communications.
- Empirical Media Advisors today announced the appointment of Jim Friedlich as chief executive officer effective immediately. Friedlich succeeds Jack Griffin, who was appointed CEO of Tribune Publishing and begins his new role on April 14.
-Feel like reimagining reimagining SXSW as part of Mario Kart gaming? Well, look no further than this new work from Pennzoil (above).
-Here are your full finalists for this year’s Shorty Awards. link
-Richard Summers, head of strategy at Anomaly Shanghai, has been promoted to partner at said agency.