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Tuesday Morning Stir


-Karen Millen reveals Game of Thrones star Sophie Turner as face of Autumn/Winter 2014 campaign (last week’s campaign teaser featured above). link

-Burger King, Tim Hortons reach merger deal. link

-Vita Coco Kids launches first television campaign. link

-Accounts and personnel moves of note in the advertising industry. link

-WPP sees 9% organic growth in first half. link

-Meet Apple CMO Paul Schiller. link

-Ten brands that got creative with the ALS Ice Bucket Challenge. link

-Gannett is bringing back giant banner ads. link

-Twitter expands advertising to twelve new EMEA markets. link

W+K and ESPN Remind You That Monday Night Means Football

Yes, we’re still technically living in the Summer of ’14, ten days away from the first game of the 2014 NFL season and two weeks away from the year’s first edition of Monday Night Football, that follow-up to Sunday Night Football or “the only reason anyone still watches NBC.”

In order to maximize the hype, ESPN and NFL films have teamed up with AOR Wieden+Kennedy New York to create a series of slow-mo, documentary-style spots showcasing the sport’s best players as they make their way toward the field in support of a new tagline: “No Other Night Is Monday Night.

It’s like a WWE intro with less HGH and other assorted acronyms. Here’s “Tunnel”, which officially launched today:

Don’t worry, there’s plenty of Manning to go around after the jump.

Read more

Monday Odds and Ends


-Houston Astros pitchers Dallas Keuchel and Collin McHugh created a parody of that intentionally bad East Hills Mall commercial (video above). link

-International production company B-Reel announced the addition of Roye Segal to its directorial roster. link

-Strategic advertising agency MUH-TAY-ZIK | HOF-FER announced the hiring of Dean Casalena as director of technology. link

-Philadelphia-based advertising and public relations agency LevLane has recruited David Huehnergarth for the newly-created position of senior vice president/director of client engagement.

-MRY auto study goes live. link

-Some of the best and worst branded tweets from the VMAs. link

-Loyola Marymount University’s Institute of Marketing students will “rebrand” Los Angeles this semester. link

-Creative agency 180 Amsterdam has appointed Ben Armistead as head of planning.

Ogilvy & Mather NY Hypes ‘The Chase’ for NASCAR, ESPN

Ogilvy & Mather New York hypes NASCAR Sprint Cup’s “The Chase” elimination series with a new campaign for NASCAR and ESPN entitled “Battle of Nations.”

The campaign spot, entitled “The Hype,” which will run in 15, 30 and 60-second formats, documents fan and commentator excitement for the new “Chase” format to the Sprint Cup, which pits 16 drivers against each other in a tough elimination playoff format. “The Hype” imagines the drivers — and their respective fans and support teams — as nations preparing to face off in rounds of challenges to determine an ultimate champion. Ogilvy’s campaign will also include radio, print, social, and digital elements — including “Spreading The Word,” an educational video which we’ve included after the jump.

“The campaign celebrates this bold and transformational moment in NASCAR’s history, taking fans along for the ride and accentuating the drama and intensity of the new elimination format as each round unfolds,” said Scott Parker, vice president of marketing at ESPN.

Read more

Venables Bell & Partners Veers Off-Script for Audi

Here’s another clever entry in the “meta/self-aware” category via Venables Bell & Partners for client Audi.

The first spot is particularly appropriate considering the fact that it will run during tonight’s Emmy Awards:

The second spot offers a brief extension of that intro after the jump.

Read more

72andSunny Shames Celebrity Smokers for truth

Have you ever noticed that a disproportionate number of celebrities happen to smoke in their spare time? That fact provides the motivation behind this new spot for truth (itself an offshoot of the national public health organization Legacy), created by 72andSunny in order to cast these “unpaid” Big Tobacco spokespeople as the very opposite of what we might call “role models.”

Many of the famous faces in the ad didn’t see it because they were too busy attending the Video Music Awards on which it aired (and, presumably, smoking).

That’s not to say that the people at truth don’t love Chris Brown as much as the prototypical “next guy” who does not happen to be Suge Knight.

Another spot created to explain the first below.

Read more

TV Land Names Mediahub/Mullen Media AOR

mullen-304Mediahub/Mullen was awarded media buying and planning duties for TV Land, following a review that also included Fallon, reports Adweek. TV Land had previously been working with agencies on a project basis.

The assignment marks the agency’s second Viacom media buying and planning client, following being made media buying and planning agency of record for VH1 last November. Critical to the assignment will be supporting VH1′s new original series Younger, written and directed by Sex and the City‘s Darren Star, which debuts in January. Mediahub/Mullen will also work on other new and returning TV Land original series, including the Betty White-starring Hot and Cleveland, the show that marked the channel’s initial shift to original content. Read more

Van Damme Sculpts Ice Bar for VCCP, Coors Light

Jean-Claude Van Damme is back for Coors Light, sculpting an ice bar in the Rocky Mountains with his bare hands in a new UK spot from VCCP.

Following in the footsteps of last year’s “Epic Split” for Volvo, Van Damme is now synonymous with advertising gold, and the VCCP spot capitalizes on his image in a way reminiscent of that ad. The 60-second “Ice Bar” has just about everything you’d expect given Van Damme’s involvement: Van Damme’s signature mullet/ponytail, cheesy 80s synths, ice block breaking (with bare hands, of course) and a tongue-in-cheek sense of intentionally over-the-top humor. It all makes for a pretty fun spot, which makes you wonder why this isn’t running stateside as well. Read more

Monday Morning Stir

-Blind adventurer Erik Weihenmayer stars in new Nature Valley spot (video above). link

-A look at the most dangerous agency job. link

-Does gender make a difference in running an agency? link

-Burger King will be giving away smartphones this week. link

-Playboy cleans up (a little) for digital rebrand. link

-Three former reporters talk about making the leap to “brand journalism.” link

Friday Odds and Ends

-HackerAgency Executive Creative Director Haydn Sweterlitsch takes the ALS Ice Bucket Challenge (video above).

-Sonic launches limited-time offer with digital campaign. link

-NBC rejects porn site Jasmin.com’s Emmy ad. link

-The problems with Snapchat advertising. link

-Arnold is moving. link

-Iris launches new website for The Creative Circus’ fall admissions campaign. link

-MODCo debuts Via Spiga campaign featuring model Irina Shayk. link

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