Last Friday, Chicago Business Journal reported on some changes in the status of the very large S.C. Johnson business — primarily the fact that portions of it had “quietly” moved from Ogilvy Chicago to Energy BBDO in recent months.
This week, multiple sources claim that the general report is accurate, that the company has been sending more of its creative work to the BBDO side, and that an ongoing creative review could see more business changing hands.
Neither client nor agencies have officially responded to our requests for comment, but two things are clear: S.C. Johnson has yet to complete its first major agency review since breaking with FCB (then DraftFCB) in 2011 and Energy BBDO currently handles a larger share of the business than it did last year. This is what a company spokesperson told the Chicago publication:
“[The company is] going through a review exercise…it’s typical we would do this as contracts are up.”
The biggest unknown at the moment is how many brands, exactly, have moved from one agency to another.