School of Thought creative directors Joe Newfield and Tom Geary, along with account director Rachel Newell, produced and directed this short video called “These Five Trends Are Changing Marketing for Good.” In it, five thought leaders in the fields of marketing, online entertainment, innovation and education – Prashant Sridharan, developer advocate, Facebook; David Zemke, director of mobile, Sega; Jason Titus, chief technology officer, Shazam; Kalimah Priforce, educational gaming entrepreneur, Qeyno Labs; and Russ Angold, chief technology officer, Ekso Bionics — share their thoughts on the important trends in digital marketing, as well as the challenges and possibilities digital marketers will face in the future. Together, they came up with five things digital marketers can do to embrace today’s trends: embrace multitasking behavior, use multiple screens to deepen engagement, demonstrate brand values in everything you do, tech will know what we want — before we do, and, as always, start with the customer.
-Ten-year Digitas vet Robert Powers, who last served as SVP/account management, has joined fellow Publicis Groupe agency Moxie as managing director of the New York office.
-The Asian Marketing Effectiveness awards has added three new strategy sections and will effectively become The Asian Marketing Effectiveness and Strategy Awards. link
-Toys “R” Us Canada and agency Open have collaborated on an augmented reality effort to promote the chain’s holiday toy book (above).
-Walmart EVP/CMO Stephen Quinn has been named chairman of the ANA’s Alliance for Family Entertainment.
This feels like a Friday item, but if you have a spare moment, you might want to head on over to Pinterest and check out SS+K’s Secret Santa Shop. It’s simple to use: just look through their inventory of funny gifts, choose one and click through to its order form, then fill out the form and wait for it to arrive. You’ll be the best Secret Santa at your office, with gift choices like a pickle key chain, a bottle of Jameson, and a “Ring For Sex” bell. You might want to hurry though, because a lot of the best gifts have already been claimed — including the filthy cock soap, Pumping Iron DVD, “The Nutcropolis,” and the Potty Putter. Oh well, there’s always next year.
-”Social change” firm Fenton has appointed Sandy Skees as West Coast managing director of its San Francisco and LA offices. Skees will be joined by Erin Hart, who is returning to Fenton as chief client officer.
-Advertising posterboys/L.A. Clippers stars Chris Paul and Blake Griffin veer from State Farm and Kia, respectively, for a minute to bring on some locker room hijinks in a new BBDO spot for Kids Foot Locker (above).
-GSW Worldwide/Fallon/Leo Burnett alum Tim McCort has joined Northlich as chief operating officer, marking the first time the Cincinnati-based agency has made such an appointment since 2007.
We’ve received confirmation that Matt Walsh, who’s been with Crispin Porter + Bogusky for nearly eight years and last served as its EVP/executive experience director, has parted ways with the MDC-owned agency. CP+B says in a statement, “We are truly grateful for Matt’s many contributions leading our UX department and wish him the very best in all that we know he will accomplish going forward.”
During his time at the agency, Walsh led a team of nearly two-dozen experience designers and worked with past and present Crispin clients including VW, Domino’s, Old Navy, AmEx and Under Armour in the process. Prior to CP+B, Walsh worked on the Nike account as a senior interaction designer at R/GA, where he spent nearly three years in all. From what we’ve been told, CP+B is not planning on replacing him. Update: From what we’ve been told, Walsh is leaving CP+B to start his own experience design shop. No word on the name/details as of yet, but we’ll keep you posted.
Well, the holiday items keep pouring in today. This one is a “Christmas miracle” from our neighbors to the north.
Canadian airline WestJet and studio m collaborated to give visitors to Toronto and Hamilton International Airports a Christmas miracle. They discovered what more than 250 Calgary-bound passengers had on their wish lists, with help from a tech-savvy Santa. Then 175 Westjet employees acted as elves, taking notes on passenger’s Christmas wishes, shopping, wrapping the gifts and delivering them to the Calgary airport ahead of the gifts’ recipients. When the passengers arrived at baggage claim in Calgary, they were met with a Christmas miracle — the gifts they had wished for were there waiting for them — addressed from Santa, of course. As the wrapped presents went around the carousel, Santa himself showed up to wish everyone a merry Christmas.
Making baggage claim fun is truly a miracle, and WestJet clearly jumped through hoops to pull this stunt off. It made a lot of peoples’ days, and the kids who got presents from Santa that day will probably remember it forever. Not a bad way to engender brand loyalty, but intentions aside, WestJet staged a really heartwarming event. The genuineness of the gesture and its perfect execution more than make up for any excess cheesiness in the video, which plays on the classic poem “A Visit from St. Nicholas” (better known by its first line, “‘Twas the Night Before Christmas”). Stick around for “Santa’s Bloopers” after the jump, but beware, the cheesiness increases exponentially. Read more
You might recall that over the summer, Samsung moved its U.S. digital business from Razorfish to R/GA and now, all of a sudden, we’ve been filled with tips possibly about the reason why. According to sources familiar with the matter, there were conflicts of interest at hand. We hear senior execs on Razorfish’s mobile biz (we won’t name names at this point as we’re still checking on things) had also pursued the relaunch of Motorola–a direct competitor–not too long after head Samsung marketer Brian Wallace , who we’ve been told brought on Publicis Groupe-owned Razorfish to its roster while he was the former company, left for a similar role at Motorola late last year.
The kicker is that our sources say that Razorfish worked as fellow Publicis Groupe digital agency Denuo in order to maintain the Samsung biz and technically handled both Samsung and Motorola at the same time, hence the boot. Oy vey, it sounds like a mess and we’re looking into it, though our sources in the know actually worked on the account but we’ll try to get some more info on the matter. Feel free to chime in below.
One of the opening frames in Leo Burnett’s “Fat Talk” spot for Special K tells the viewer that 93% of women engage in fat talk, a form of passive-aggressive self-shaming. Because of Facebook and Twitter, I’m surprised that number isn’t seven percentage points higher.
But during the two-minute spot, women in a nondescript clothing store are forced to confront their own insecurities. Placards of fat talk tweets are posted around the store, and the women realize the self-degradation is bad and start hugging each other. This ad is not a comedy. Instead, it comes off as an incredibly preachy after-school special for adult women. Tackling fat talk is a compelling psychological start for a commercial, but as with a lot of good ideas, the execution winds up muddled into something so safe and vanilla that it’s hard to remember what brand is advertising in the first place. Credits after the jump.
We’re not sure who is behind this one, but somebody has created a site that claims to sell “organic, grass-fed, free range, non-caged, small batch Christmas trees.” Check out the above video for an idea of what kind of ridiculousness to expect. It appears today is the day of Christmas parodies — unless, of course, this site is completely serious.
On the site, they calm any concerns you might have that your tree wasn’t given enough space. Each tree is given a 20 x 20 foot space so that they can “roam free in their spaces to fulfill their spirit.” That’s nice, but how were the trees fertilized? Well, that’s completely up to you. You can choose to have your tree fertilized by “organic cat, organic dog or organic cow manure”; or, if you order your tree six months in advance, you can “bring your own organic animal to fertilize your treeling.” You’ll also be glad to know that the trees are kept on a “strict grass, water and sunlight only diet,” so you can be sure they’re pesticide free. Head on over to http://organicchristmas.co/ to choose your customized organic tree now, and let us know how that works out for you.
After spending the last three years at TBWA\London, where he currently serves as executive creative director and global CD for McDonald’s, Andre Laurentino is heading to Ogilvy to assume the global ECD post on Unilever, effective February 2014. The Brazilian native will remain based in London when he joins O&M, whose U.K. office serves as the global hub for Unilever brands including Dove and Hellman’s. Laurentino (pictured alongside his new boss, O&M worldwide CCO Tham Khai Meng) succeeds Gerry Human, who has now been bumped up to CCO at Ogilvy London. During his career, the new Ogilvy global ECD worked for several years at the likes of AlmapBBDO and Lew’Lara\TBWA, picking up Cannes Lions, D&AD and One Show Pencils along the way.