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Starcom Defends in A-B InBev Review

Starcom-MediaVest

Starcom, which is in already in the process of defending global media duties on Samsung, is now also defending in a review of Anheuser-Busch InBev’s U.S. business, Adweek reports.

Starcom has handled media planning and research for Anheuser-Busch InBev since November of 2011. Anheuser-Busch InBev began contacting agencies back in April, so the move doesn’t come as a surprise. It does, however, pose a challenge for the agency as they attempt to defend on two reviews for large clients simultaneously. Starcom was, on the other hand, selected as media planning and buying agency of record for Choose Chicago at around the same time. Read more

Managing Director George Nguyen Heads to McKinney

George NguyenLast week we posted on the departure of now-former TBWA\Toronto managing director George Nguyen, and today we can confirm that he has landed the same position at McKinney in New York approximately one month after leaving his previous job.

Prior to the move, Nguyen spent more than six years within the TBWA network, rising to the position of country manager for the agency’s Vietnam operations before moving to Canada; his client list during that time included Visa, Asia Pacific Breweries, Johnny Walker, L’Oreal, Nivea, Nissan and Gatorade.

Before joining TBWA, Nguyen worked in various strategic planning/account positions at DDB Seattle, Arnold, Lowe and StrawberryFrog.

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Monday Morning Stir

-Carlton Draught re-aired this cheesy 80s commercial to go along with the brand’s throwback 70s can design for its 150th anniversary (video above). link

-Facebook tests buy button for e-commerce purchases. link

-Seven ways brands are failing at sponsored social. link

-EE and Age UK have partnered to launch Techy Tea Party Day, “a nationwide campaign which aims to tackle ‘digital exclusion’ among the older generation.” link

-Study finds that determining ad ROI, attribution is nearly impossible. link

-The best social media campaigns of 2014. link

Most Popular Posts from the Past 7 Days

Friday Odds and Ends

-Mr. Sketch reveals the secret to scented markers (video above).

-Affinity Credit Union advises you not to give your money to a fat cat. link

-AdAge names new deputy managing editor. link

-Airbnb generates online buzz from suggestive new logo. link

-Yahoo’s advertising problems in five charts. link

-Twitter has announced the acquisition of CardSpring, “a platform that allows developers to create electronic coupons, loyalty cards and virtual currencies which all work with credit cards.” link

-Global strategic branding firm Siegel+Gale announced the appointment of Kevin Grady to global head of content and design today. link

Is Technology Advertising Ready for ‘Who Are You Wearing?’

where-wearable-tech

We have heard it coming for years: Wearable technology is going to be a hot trend. The fact that it’s now here is no surprise, but what may be are the gaggle of advertisers ready to pounce, according to Businessweek

From watches that engage with your phone to glasses that help you get your NSA on, wearable technology has been discussed for years. The masterminds behind these new toys have been working to perfect it. Now that they’ve developed a few decent products worth shilling, advertising is ready to focus on what this story calls “the new frontier.”

To boldly go, indeed.

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Three Agencies Compete for Tic-Tac’s Creative Business

img-thingFerrero U.S.A. “is in the late stages of a creative review for its Tic Tac brand,” Adweek reports, with three agencies awaiting a selection from the brand according to the publication’s sources.

Omnicom Group’s Merkley + Partners is purportedly defending against two unidentified agencies. The review is for the brand’s creative business, with media responsibilities remaining with PHD, also an Onicom unit. Merkley + Partners has held creative duties for Tic Tac since 2004, expanding their role in 2007 to include digital and advertising on new Tic Tac flavors.

According to Kantar Media, Tic Tac’s media spending approached $14 million last year. Ferrro U.S.A.’s spending reached around $55 million, including its popular Ferrero Rocher chocolate and Nutella brands.

Wongdoody Channels Cartman for Coffee Bean

Wongdoody has launched a new campaign for The Coffee Bean & Tea Leaf, their first for the beverage retailer, and the brand’s largest campaign to date.

A 30-second online spot entitled “Cool Kew” (featured above), debuted late last month. It consists almost entirely of an argument between two guys on whether their drinks are “cool” or “kew” (a pronunciation they clearly stole from Eric Cartman). You think their argument is finally over around the 20 second mark, but it just starts up again, in an attempt to find humor in audience expectations that really doesn’t work. There’s also a 15-second version of the spot (which makes sense) and an extended 90-second version (which does not).

More interesting is the campaign’s Instagram component, called #PurpleStrawCam, which encourages consumers to cut off a piece of their purple Coffee Bean straw to use as a makeshift camera filter and submit the results to The Coffee Bean & Tea Leaf’s Instagram page. The purple straw creates an unusual effect and contributes to some interesting photos. The campaign also includes Pinterest, Vine and other social components, as well as outdoor and radio.

Two TBWA Staffing Updates

tbwa-logo

Today we learned more about the status of two now-former TBWA executives: TBWA\Chiat\Day ECD Patrick O’Neill has joined a startup and George Nguyen is no longer managing director or chief strategy officer at TBWA\Toronto.

The news about O’Neill, who left the agency back in January in a move that inspired quite a bit of speculation on this very blog, broke yesterday with the announcement that his new position would be CCO at Theranos, a consumer healthcare tech company based in Silicon Valley that focuses on offering testing services outside the lab at its many “testing centers” (some of which have recently appeared in Walgreens).

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Adams&Partners Launches First-Ever thinkThin Campaign

Newly-launched Venice,California-based agency Adams&Partners have debuted the first-ever campaign for thinkThin, which positions the “nutritionally balanced high protein bars” as something you don’t have to feel guilty about — unlike some other things.

The 30-second “Runner” takes this idea in a somewhat uncomfortable direction, with a group of women lecherously staring at a nearby guy on a morning run. When he passes them, he recognizes one of the women, saying, “Oh, hey Mrs. Adams. Hey, say ‘hi’ to Brian for me.” A voiceover follows, saying, “There are lots of things to feel guilty about. thinkThin isn’t one of them.” A second spot, “Text”also tackles mom guilt issues, but chooses a less uncomfortable target than staring at your son’s friend’s ass, which perhaps takes the approach a bit too far.

“We all have things that we feel guilty about,” explained Chris Adams, executive creative director at Adams&Partners. “This campaign is about laughing at the little things that make us feel guilty every day, while making the more serious point that eating thinkThin bars is something you should never have to feel guilty about.”

We’ve included “Text,” along with credits, after the jump. Read more

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