TVNewser TVSpy LostRemote SocialTimes AllFacebook FishbowlNY FishbowlDC PRNewser 10,000 Words GalleyCat UnBeige MediaJobsDaily

Ogilvy & Mather Cape Town Accelerate with New VW Campaign

vwgolfr_aotw

Ogilvy and Mather Cape Town launched a new campaign for VW and the New Golf R, a cool little ride that goes from 0-100 in just 5 seconds.

The agency’s assignment: come up with a creative answer to the question “How can we best illustrate that feature?”

The print ad, entitled “Volkswagen Golf R: Terminal Velocity” (featured above), debuted earlier this month; it illustrates that rapid acceleration in a unique way while simultaneously testing our knowledge of physics.

According to Wikipedia, “The terminal velocity of a falling object is the velocity of the object when the sum of the drag force (Fd) and buoyancy equals the downward force of gravity (FG) acting on the object. Since the net force on the object is zero, the object has zero acceleration.”

Looks about right. So the people at O&M Cape Town know a thing or two about science…and how to combine it with effective art direction to sell cars.

Credits after the jump.

Read more

Energy BBDO Imagines a ‘Smaller World’ for Rosetta Stone

Energy BBDO created a new anthem ad for Rosetta Stone entitled “Create a Smaller World.”

As the title suggests, the 60-second spot imagines how much smaller the world would seem if everyone learned, “just one more language.” According to the spot, “unlikely conversations would be likely,” “strangers would be friends,” and “collaboration would be king.” While the execution stumbles at times, it’s a good idea well tied to the brand’s message. It’s not too hard to imagine someone who has been toying with the idea of picking up a language being inspired to do so by the ad. Whether that will lead them to shell out the considerable cost for Rosetta Stone, however, is another matter, with the company banking on hooking people with a free three day trial offer. Credits after the jump. Read more

PIVOTSTACK Creates New Ranking Forum for Ad Agencies

Top 50 Ad Agency

A software product is about to become bulletin board fodder for every ad agency in the country. PIVOTSTACK, an “all-in-one productivity software suite,” created a love/hate list for every shop titled, simply, “The Top50 Ad Agencies.”

Half of you have already clicked on the link and moved the website to your second screen, but here’s how it works: “Top50 Ad Agencies is a intriguing way to rank ad, marketing and creative agencies based on their own current online presence.”

So how do you see your agency measuring up? Surely you’re better than “those guys.”

Here are the current top 5 based on social media and PageRank:

  1. Ogilvy & Mather
  2. IDEO
  3. Wieden + Kennedy
  4. JWT
  5. Leo Burnett

Now: is your agency on this list? If not, will you take action to counter your outrage, or will you just take the “meh” approach and disregard it as a very clever way for a company to get your attention? And did we mention that you can add your agency to the database with a few quick clicks?

Enjoy.

TBWA Hunt Lascaris Encourages Youth Travel for Student Flights

TBWA Hunt Lascaris has a new campaign for Student Flights promoting youth travel with the message, “Travel Before it’s Not Fun Anymore.”

The campaign features two funny spots showing grandparents out of their element in more youth-friendly travel destinations: Bangkok and Amsterdam. In “Grandpa,” featured above, an elderly man somehow finds himself at a Thai strip club. He incredulously (and suggestively) holds a ping pong ball, while uncomfortably sizing up his surroundings. The spot manages to do a lot with a little, finding humor in its suggestive content and the perfect expression on the man’s face.

Perhaps even more effective is “Grandma,”  which manages the same accomplishment. It shows a grandmother in an Amsterdam coffee house, who is very clearly stoned out of her mind (which has probably worked wonders for her rheumatoid arthritis). The situation makes for a really funny 30-second spot, despite a complete lack of dialogue and little going on aside from the grandmother. Stick around for “Grandma” and credits after the jump. Read more

Starcom Defends in A-B InBev Review

Starcom-MediaVest

Starcom, which is in already in the process of defending global media duties on Samsung, is now also defending in a review of Anheuser-Busch InBev’s U.S. business, Adweek reports.

Starcom has handled media planning and research for Anheuser-Busch InBev since November of 2011. Anheuser-Busch InBev began contacting agencies back in April, so the move doesn’t come as a surprise. It does, however, pose a challenge for the agency as they attempt to defend on two reviews for large clients simultaneously. Starcom was, on the other hand, selected as media planning and buying agency of record for Choose Chicago at around the same time. Read more

Managing Director George Nguyen Heads to McKinney

George NguyenLast week we posted on the departure of now-former TBWA\Toronto managing director George Nguyen, and today we can confirm that he has landed the same position at McKinney in New York approximately one month after leaving his previous job.

Prior to the move, Nguyen spent more than six years within the TBWA network, rising to the position of country manager for the agency’s Vietnam operations before moving to Canada; his client list during that time included Visa, Asia Pacific Breweries, Johnny Walker, L’Oreal, Nivea, Nissan and Gatorade.

Before joining TBWA, Nguyen worked in various strategic planning/account positions at DDB Seattle, Arnold, Lowe and StrawberryFrog.

Read more

Monday Morning Stir

-Carlton Draught re-aired this cheesy 80s commercial to go along with the brand’s throwback 70s can design for its 150th anniversary (video above). link

-Facebook tests buy button for e-commerce purchases. link

-Seven ways brands are failing at sponsored social. link

-EE and Age UK have partnered to launch Techy Tea Party Day, “a nationwide campaign which aims to tackle ‘digital exclusion’ among the older generation.” link

-Study finds that determining ad ROI, attribution is nearly impossible. link

-The best social media campaigns of 2014. link

Most Popular Posts from the Past 7 Days

Friday Odds and Ends

-Mr. Sketch reveals the secret to scented markers (video above).

-Affinity Credit Union advises you not to give your money to a fat cat. link

-AdAge names new deputy managing editor. link

-Airbnb generates online buzz from suggestive new logo. link

-Yahoo’s advertising problems in five charts. link

-Twitter has announced the acquisition of CardSpring, “a platform that allows developers to create electronic coupons, loyalty cards and virtual currencies which all work with credit cards.” link

-Global strategic branding firm Siegel+Gale announced the appointment of Kevin Grady to global head of content and design today. link

Is Technology Advertising Ready for ‘Who Are You Wearing?’

where-wearable-tech

We have heard it coming for years: Wearable technology is going to be a hot trend. The fact that it’s now here is no surprise, but what may be are the gaggle of advertisers ready to pounce, according to Businessweek

From watches that engage with your phone to glasses that help you get your NSA on, wearable technology has been discussed for years. The masterminds behind these new toys have been working to perfect it. Now that they’ve developed a few decent products worth shilling, advertising is ready to focus on what this story calls “the new frontier.”

To boldly go, indeed.

Read more

<< PREVIOUS PAGENEXT PAGE >>