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Tuesday Odds and Ends

-Steve Hall on why Lego should maintain its partnership with Shell. (A response to Greenpeace’s video, featured above.) link

-Sour Patch Kids Snapchat campaign is the first for a Mondelez brand. link

-Audience-targeted television advertising company Simulmedia announced the hiring of  Wendell Wenjen in the newly-created position of vice president, business development. link

-Havas Worldwide London created “The Joke Appeal” to raise funds and awareness for CLIC Sargent, “the UK’s leading charity for children and young people with cancer.” link

-Air New Zealand pulls flight safety video celebrating Sports Illustrated‘s Swimsuit Edition. link

-Liberty Mutual debuts new campaign, giveaway. link

Venables Bell & Partners Go ‘West of Expected’ for Skyy Vodka

Venables Bell & Partners have an off-center campaign for Skyy Vodka, introducing the new tagline “West of Expected” for the California brand.

The new campaign sees improv actor Paul Welsh play a spokesman for the brand, lecturing in some kind of planetarium setting and using cosmic terminology as an analogy for drinking/bar culture. In the 30-second “Tipping” for example, Welsh explains that tipping (in this case giving a mouse in a maze a piece of cheese, for some reason) brings order to chaos, forming a connection with the bartender and getting you good service all night. In the similarly-toned “Attraction” a wing lemon (used to exemplify a wing man) bring together opposites: apples and oranges. It’s a strange approach, for sure, but then Skyy Vodka is an unusual brand — a California company with mostly Old World competition. The “West of Expected” tagline fits Skyy perfectly, and leaves room for a wealth of different approaches going forward.

“In the industry as a whole, and especially vodka, everyone is trying to out-cool themselves and appeal to people’s ego and vanity,” VB&P Executive Creative Director Will McGinness told Adweek. “We wanted to push off the industry norms and the Russian or Eastern European vodka companies and do our own thing and celebrate this different kind of vodka.”

Stick around for “Attraction”and credits after the jump. Read more

McCann XBC Appoints New President, Chairman

Devika

Today brings a couple of top-level shifts at McCann XBC (that’s EXTRABOLD CONDENSED) unit: a new president and a new chairman.

Joyce King Thomas will be chairman and Devika Bulchandani will succeed her, effective immediately.

You may recall that Thomas, who spent 16 years at McCann and served as its CCO until 2010, returned to the agency at the end of 2012 to run the new all-things-MasterCard unit after stepping down and leaving to spend two years working as a freelance consultant and experimenting with long-form journalism at (the excellent) Longreads.

Bulchandani’s promotion is leading the headlines: as President, she will work with all McCann Worldgroup/Interpublic shops in XBC (MRM//McCann, R/GA, Octagon) in order to “ensure that the global Priceless platform works in new and ever more relevant ways”, or promote MasterCard around the world.

She’s been with McCann for more than 17 years, most recently rising to the level of Chief Strategy Officer in 2005.

Both Bulchandani and Thomas will work with MasterCard CMO Raja Rajamannar, who writes:

“I am confident under [Bulchandani's] leadership and Joyce’s creative direction that the MasterCard and McCann XBC partnership will be even stronger and the work even more contemporary and culturally relevant.”

YP CEO David Krantz: ‘We Were Mobile Before Mobile Was Cool!’

David-Krantz-YP-mdThis week, Adweek offered readers the gentle musings of YP CEO David Krantz. In case your Web browser doesn’t have that URL in its search history, that would be the former Yellow Pages

For the Millennials out there in AgencySpy land, that is what was once called a phone book.

It was a bundled array of print technology listing the numbers and logos of anyone in your neck of the woods. What was formerly the listing service of AT&T Interactive decided to skew a little younger by breaking out the two-letter moniker.

In the interview, Krantz stuck up for his brand, downplaying the influence 0f all those cool kids at Google and stuff.

Read more

Red Lobster Names Publicis Lead Creative Agency

RedLobster_ext2_cropped_959_487_90_c1Red Lobster has named Publicis Kaplan Thaler as its lead creative agency, reports AdAge.

The appointment follows a review, which Red Lobster started in April, after Darden decided to sell off the brand. Grey had been the brand’s creative agency after winning agency of record duties from The Richards Group back in 2010. According to AdAge, Grey did not participate in the review process, but retains creative duties for Darden brands Olive Garden and LongHorn Steakhouse. They also report that Olson, Barkley, and Interpublic’s Martin Agency were the other finalists in the review process, which was overseen by Pile & Co.

Mark Gilley, senior vice president, marketing at Red Lobster told AdAge that “the chain chose Publicis Kaplan Thaler because of its creative pitches, its existing work and digital and social strategy, the last of which is [a] particularly important element for Red Lobster as it moves more marketing dollars into digital,” adding that he admired how the agency’s recent work for Wendy’s “‘broke conventions’ in the fast-food category.”

Publicis Kaplan Thaler’s first campaign for Red Lobster, which spent around $156 million on measured media in 2013, is expected in the first half of 2015.

Can Advertising Change ‘Fauxsumerism?’

Window shopping

One thing posting on AgencySpy has taught us: marketers and creatives love a robust conversation.

On that note, we’d like to bring your attention to an alarming trend that doesn’t seem to show signs of fading away anytime soon: “Fauxsumerism.”

Essentially, those super-valuable Millennials would rather spend countless hours browsing online than ever actually buying anything. Numerous surveys and thought leadership gatherings have been dedicated to turning these perpetual browsers into buyers–but is it really possible?

Read more

Director Eden Tyler Launches LOOKER

LOOKER_Eden_TylerDirector Eden Tyler (photo above), known primarily for his work on fashion and beauty projects, has “teamed up with a roster of directors and integrated production resources” to launch LOOKER, a New York and Los Angeles-based production company specializing in beauty, fashion, celebrity and lifestyle content.

Before founding LOOKER, Tyler was with Original Films and Great Guns. He is known for “his beauty, real people and storytelling work” for brands including Johnson & Johnson’s Clean & Clear, Neutrogena, and Unilever’s Ponds. Tyler is joined by Paris and Los Angeles-based fashion and beauty director Jonathan Lennard and “avant-garde visual and musical impresario” Charlie Wan. The LOOKER directorial roster also features Andrew Kuykendall and Sean Hagwell. LOOKER seeks to position itself as “a key integrated production partner for agencies and brands,” while offering “a strong foundation in production and post production capabilities via its relationships with MAKE…and The Station.” Stick around after the jump for a sample of Eden Tyler’s recent work. Read more

New ECD, GCD at JWT Atlanta

Jeremy Jones

Today in Press Releases, JWT’s Atlanta office has promoted two of its top creatives after a string of successes for energy sector clients.

Creative Directors Dustin Tamilio and Jeremy Jones (above) have been named as the office’s GCD and ECD, respectively; the change is effective immediately.

The release is unique in that its opening attributes the promotions to the directors’ ”pioneering work for Shell brands”, more specifically citing “the agency’s most buzz-worthy campaigns and projects for Jiffy Lube, Shell, Quaker State and Pennzoil” (here’s one of the spots in question).

Read more

W+K, Three Apologize for ‘Holiday Spam’

Wieden+Kennedy have a clever new spot for U.K.-based mobile provider Three, in which the company makes a timely apology.

The 60-second spot sees Three apologize for the rash of “holiday spam” resulting from the company allowing users to utilize their phone in 16 worldwide destinations without any extra cost for calls. texts or data. Three “thought this was a good thing,” but “failed to consider the consequences: the holiday spam,” says a contrite Three representative. It’s a clever approach, employing dry British humor to let Three brag about their coverage while leveraging a cultural phenomenon anyone can relate to. “Holiday Spam” also manages to be memorable without spending much money (it’s basically just one actor and a series of backgrounds). At the conclusion of the spot, viewers are prompted to visit the campaign landing site at stopholidayspam.com, which includes a heat map of spam levels in various locations. The campaign is also supported by the #holidayspam hashtag, a pretty seamless social integration.

Tuesday Morning Stir

-Creative production studio Juniper Jones created a new spot for software service-based content management system Squarespace (video above).

-Cyril Bedat joins Saatchi & Saatchi Singapore as global digital director, and will oversee Saatchi & Saatchi’s digital work for Pampers worldwide. link

-DDB Canada, Canadian Women’s Foundation launch “Donate Your Voice” campaign against sex trafficking. link

-Samsung offered free phones in exchange for underwater selfies in Lake Zurich. link

-Swedish design agency Snask created “the world’s first climbable poster.” link

-Here’s a list of all the 2014 Cannes Grand Prix winners. link

-Guardian Media Group sees surge to bottom line following sale of Trader Media Group. link

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