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Reebok Wants You to Get a Tattoo

Reebok teamed up with The Viral Company for a new campaign aimed at CrossFit junkies.

The campaign is centered around a one-day contest, offering a one-year subscription to CrossFit (a value of about $5,800) to whoever gets the largest tattoo of Reebok’s logo at a pop-up studio. Reebok will be setting up with Stockholm tattoo parlor Salong Betong at Sweden’s Tough Viking obstacle race event on August 30th. The individual who gets the biggest tattoo will walk away with the grand prize, while anyone who gets a Reebok tattoo will be rewarded with a Reebok fitness kit worth around $725. That’s not a bad prize for those willing to brand their bodies with a corporate logo. Check out the video above for a closer look and head to reebokforever.com for more information.

CCO Calle Sjoenell Leaving Ogilvy New York

CalleSjoenellFB_400x400This morning we can confirm that Chief Creative Officer Calle Sjoenell will soon leave Ogilvy New York to return to his native Sweden.

Sjoenell spent five years at BBH, reaching the deputy CCO level before joining Ogilvy in 2012. During his more than two years at Ogilvy New York, he helped produce work for clients ranging from Caterpillar, Norelco, Phillips and Fanta to, most recently, Coca-Cola and Depend.

His brother Pelle also currently serves as ECD at BBH LA.

While the internal Ogilvy memo doesn’t give us much in the way of details, the Swedish magazine Resume reports that Sjoenell will soon be “home after eight years in the United States” and that he has accepted the role of Creative Director at Lowe Brindfors. He will replace Rickard Villard, who left the agency in May.

The internal memo from Global CCO Steve Simpson below.

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Advertising Jobs: Wilen New York, The Joey Company, Sub Rosa

This week, Wilen New York is hiring an associate creative director, as well as a studio artist. Meanwhile, The Joey Company is seeking a writer, and Sub Rosa needs a public relations and communications strategist. Get the scoop on these openings and more below, and find additional just-posted gigs on Mediabistro.

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Find more great advertising jobs on the AgencySpy job board. Looking to hire? Tap into our network of talented AgencySpy pros and post a risk-free job listing. For real-time openings and employment news, follow @MBJobPost.

DDB Johannesburg Isn’t Impressed by Your Car Ads

This week DDB’s Johannesburg, South Africa shop showed us the latest in what we might call a trend: a legitimate car ad parodying its own subgenre.

Of course, DDB isn’t the first party to poke fun at the cliches that make up so many auto spots.

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YARD Explores Duality for Perry Ellis

YARD has a new campaign for Perry Ellis’ fall collection, featuring model Mikus Lazarus, as shot by photographer Daniel Jackson, interacting with himself.

Each shot features Lazarus shot in black and white, in a different iteration of Perry Ellis’ line, with a colorful background. Meanwhile, text appears onscreen with messages like “very classic,” “very instinctive,” and “very on point,” concluding with the message (and iteration of the Perry Ellis philosophy, as expressed by the man himself), “Never be afraid to take risks…and never take the clothes you wear too seriously.”

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TBWA BEING Gets Goofy for Wheat Thins

TBWA BEING gets goofy in their latest spot for Wheat Thins, entitled “Trap Door.”

In the 15-second spot, a man explains to his wife that’s he’s created a trap door to keep anyone from stealing his Wheat Thins. Drawn to the box of Wheat Thins, he then falls through his own trap door. The spot concludes with the annoyingly shouted “Must! Have! Wheat Thins” tagline. It’s all pretty much as ridiculous as it sounds, but then that’s likely what TBWA was going for. Something about the comedic timing seems a bit off, though, and the humor falls flat. Read more

Thursday Morning Stir


-This Kenco spot from JWT London is unlike any coffee ad you’ve ever seen (video above). link

-Ex-McCann creatives and Kitchen Creative photographer Nick Bowers launched a photographic series called “Scary Scientists.” link

-Why brands should turn to journalists for content marketing. link

-New measurement helps advertisers attribute sales to Facebook ads. link

-Tribal Worldwide promotes Amy Elkins to head of client services for its New York City office. link

-JWT São Paulo crafts “Fairy Tale” for Ford. link

-More marketers are turning to promoted tweets. link

-Five things UX and UI designers could learn from Wes Anderson. link

-J.C. Penney launches Liz Claiborne campaign. link

Wednesday Odds and Ends


-Kentucky for Kentucky made this strange case study video for their strange “Gold Kentucky Fried Chicken Bone Necklaces” initiative (video above). link

-A look at Robin Williams‘ legacy in advertising. link

-Collective Digital Studio (CDS), announced the hiring of Scott Weller as its chief revenue officer.

-Everything you need to know about the millenial consumer. link

-Miami Ad School students Jesse Brown and Derek Taylor created this print ad for Tesla. link

-Amsterdam-based agency, WE ARE Pi, has been awarded the Global Kipling advertising business. link

-GSD&M announced today that Mark Durein has joined the agency as vice president/account director for the agency’s newest client, Northwestern Mutual.

George Tannenbaum Can Write Your AgencySpy Comments for You

george tannenbaumEveryone including your resident “spies” and the dudes behind this project knows that comments are a large part of the AgencySpy “experience”. They’re both a key draw and a source of multiple headaches for both Mediabistro employees and the agency comms directors who insist that we delete them, like, yesterday.

We would ask “who has the time?”, but that question feels a bit redundant.

Now George Tannenbaum, our city’s self-described “Busiest Freelance Creative Director“, thinks he can predict your comments before you even write them.

Yesterday on his “Ad Aged” blog — which Business Insider calls “most influential” — Tannenbaum presented readers with an “AgencySpy Comment Generator” that’s really just a list of the most common types of comments one tends to encounter on this super-friendly web site.

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Pereira & O’Dell Apologizes for Fox Sports 1′s College Football Coverage


Pereira & O’Dell, New York apologizes for Fox Sports 1′s increased coverage of college football in a new web video suggesting the ramifications of the network’s comprehensive coverage.

Opening on a woman flipping off the camera (her middle finger blurred out), the spot examines how the increased amount of college football available erodes a couple’s marriage as the husband spends all his time on the couch glued to the television. “I used to like college football. In moderation,” she says at one point. The family dog is also neglected, staring longingly at his food bowl and sadly attempting to find a partner to play fetch with. “Thank you, Fox Sports 1, for ruining a perfectly decent husband,” the woman says at the spot’s conclusion.

The 30-second broadcast spots which will air across Fox channels and paid media. The campaign also features a print component in the form of an apology letter from the network that ran in The New York Times and New York Post today as well as social media components on Twitter, Facebook, Vine and Instagram.

Print ad and credits below.

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