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UPDATED: Big Changes at Publicis

Some French dudeIn case you haven’t seen it already this morning, The Publicis Groupe officially rewarded Maurice Levy for his failure today by extending the current chief executive’s role until (approximately) The Avengers 3.

Despite the fact that Levy assured The Guardian that he would “not be seeking a new term” in the halcyon days of 2010 and that other reports had him set to leave next year, it seems that Levy will stick around at least until the approval of all accounts at the end of 2016 — and that he will leave in early 2017.

Obviously, “No clear successor has been appointed to replace Levy.”

Two former candidates will definitely not be replacing him, though.

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Young & Laramore Launches ‘The Keyless Era’ for Schlage

Indianapolis-based agency Young & Laramore has launched a new social campaign for Schlage today, entitled “The Keyless Era.”

The campaign debuted yesterday with a teaser (video above), promoting the company’s keyless electronic locks. Young & Laramore will roll out the rest of the campaign on October 1st, with a product launch video and eight pieces of video content exclusive to Schlage’s social media channels. The videos take a humorous approach, employing improvisational comedy captured over the course of one day, exploring themes like what people will lose in a “Keyless Era” and how mayors will have to award something other than “the keys to the city.” We’ve included a couple of these social videos (along with credits) after the jump. Read more

Tuesday Morning Stir


-Pampers ad from Beacon Communications, celebrating moms on their babies’ first birthday, goes viral (video above). link

-Coca-Cola brings back Surge for limited release on Amazon, sells out within hours. link

-Photoshopped CoverGirl ad used to protest NFL Commissioner Roger Goodell. link

-Native advertising is increasingly focused on direct response. link

-Scott Stowell, creative director of design studio Open, explains why creative professionals need to pay attention. link

-Dissolve is a start-up creating viral videos for brands, using stock footage. link

-Ad spending slows in second quarter. link

-A look at Charmin’s social media strategy. link

-Does this look like “Australia’s biggest wanker” to you?

Monday Odds and Ends


-We’re not sure whether this Canon spot from JWT London is a travel ad or an attempt to make American “football” look extra civilized by comparison.

-Havas Worldwide Japan named David Morgan its executive creative director. Prior to joining Havas, Morgan spent five years as ECD at Ogilvy Japan.

-In response to a tip indicating that a creative director and several other staffers had been laid off from SapientNitro, a spokesperson told us: “A small number of people have left the agency.  This is part of our normal course of business as we continually align our skills and teams to meet the evolving needs of our clients.”

-Mat Jerrett, who previously served as creative director for the Converse account at Anomaly, has moved to Translation. AdAge tells us he will lead creative for Champs and McDonald’s, and you can already see his name on the credits for the newest Champs campaign.

-London agency HeyHuman, which launched in April, announced the hiring of Shnoosee Bailey as creative director. Bailey, who brings more than 16 years of creative experience to the role, previously served as ECD at Saatchi & Saatchi X.

-The ADC doc on Lee Clow that we mentioned in March is available over at Vimeo on demand. (No, it’s not free.)

-Indie film production company Process launched a new company dedicated to the “creation and production of original branded content and commercials.” It sounds a lot like…an ad agency!

Michael Canning Joins 72andSunny as GD

Michael Canning photoBack in July we reported that ECD Michael Canning had left Leo Burnett’s New York office, and today we know where he went: to the West Coast and a new group director role at 72andSunny.

Canning — another Australian — was hired by Burnett in 2011 along with his creative partner Kieran Antill in order to help the agency open its then-fledgling New York office along with current Saatchi CCO Jay Benjamin.

For context: Sydney native Canning wrote copy for Lowe Hunt and BMF before moving to Leo Burnett in his home country; he’s also won an award or two. His quote from the release:

“LA has emerged as the new epicenter of branded content, tech and entertainment, and 72andSunny is right in the middle of that.”

72′s most recent creative staffing announcement concerned the promotion of GCD Matt Murphy to partner; the agency also lost CD Jamie Reilly to indie agency Kastner & Partners earlier this summer in what looks like an unrelated move. The release offers no details on which accounts Canning will handle or to whom he will report.

New Kastner CCO on the Appeal of Moving from a Big Agency to an Indie Shop

jamie reillyLast month we learned, via MediaPost, that Los Angeles indie agency Kastner & Partners (best known as Red Bull’s longtime AOR) had appointed a new CCO.

The agency recently made it official with a release announcing the hire of Jamie Reilly to run the shop’s creative department. The most interesting part of the story, though, is Reilly’s history: after beginning his agency career as an art director at Deutsch LA and freelancing for Saatchi & Saatchi and other shops, Reilly spent almost nine years at TBWA\MAL, the West Coast Apple-only agency that has, at times, seemed nearly as secretive as the client itself.

He then joined 72andSunny as a creative director in January 2013 before leaving at the beginning of this month to join Kastner.

We wondered what sort of trade-off could lead an experienced creative to leave a big name for a smaller, less-established shop.

Today Reilly gave us his take on the transition.

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Barton F. Graf 9000 Gets Passionate About GoDaddy

You may recall that GoDaddy, the brand responsible for several notorious Super Bowl spots, went with Barton F. Graf 9000 earlier this summer after previously asking Deutsch to help its brand mature. Deutsch lost the work despite making a campaign featuring viral man-of-the-moment Jean-Claude Van Damme.

After a spot featuring Danica Patrick that could not be attributed to any agency, today brings Graf’s first campaign for its new client.

The inaugural ad, aimed at small business owners, will air on tonight’s Monday Night Football:

The second spot after the jump also focuses on the challenges of owning one’s business.

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R/GA Global CCO Nick Law Thinks Analog and Digital Can Get Along

In case you haven’t seen it yet, IAB’s Peter Minnium recently had a conversation with Nick Law, global CCO at R/GA, about a subject close to all of your hearts: digital vs. analog in the ad world.

In this one-on-one interview, Law elaborates on a point made in an earlier lecture: storytelling and systematic thinking can both be creative. In fact, Law implies that the ad world’s focus on narrative above all other things (combined with the egos of certain “analog” creatives) has placed agencies at a disadvantage.

We’d like to see creative departments’ reactions to Law’s assertion that the new dynamic duo isn’t an art director and a copywriter but, rather, “a storyteller and a systematic thinker” — and that the two mindsets aren’t as far apart as we might think.

Samsung Aims Straight at Apple with In-House Campaign

In a campaign we somehow missed last week, Samsung decided — without the assistance of any outside creative agency — to double down on its strategy of laughing at Apple.

The targets of the “It Doesn’t Take a Genius” series couldn’t be more obvious. But then, they did wear some very large targets on their backs last week…

Samsung clarified that these ads, which emerged the day after the big Apple reveal and inspired the usual trollish back-and-forth online, were “produced in Korea and are not part of the U.S. marketing campaign.

Is Samsung downplaying its own work here? The statement leads us to think that the Genius spots come from the same team that created what our own Bob Marshall called “the absolute worst thing we’ve seen [in 2013].

Two more after the jump.

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Monday Morning Stir


-New spot by Verba of Milan brags that client Audi reached one million Facebook fans “without ever posting a single kitten.” (Video above via Ads of the World)

-End of an era? Anheuser-Busch InBev will outsource its media buying for the first time since 1992 (pitch finalists include MediaCom and Spark).

-W+K Portland ECD Mark Fitzloff shares some creative career tips with Fast Company’s Co.Create.

-WPP’s Sir Martin Sorrell wins…at cricket.

-New study says brands are embracing “programmatic” more quickly than agencies.

-The NFL is looking for a new CMO, because that would solve all of their problems…

-The Economist says the new advertising model looks a lot like the NSA.

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