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W+K New York and Jordan Go West Looking for Sketch Comedy

Here’s some new work from Wieden+Kennedy New York for a client listed as “Jordan” (note the lack of “Air” there).

The story: Blake Griffin and Chris Paul, both of whom happen to play for the LA Clippers and both of whom happen to be launching new shoes around the same time, have scored a couple of sketch comedy shorts on Adult Swim. Developed with the co-creator of the much-missed Chappelle Show, the project “BGCP3TV in HD” is a promotion for Jordans and “a shout out to the city of Los Angeles.”

The first episode aired several hours before our dog rudely woke us up this morning:

So they can’t even operate without their shoes. Since these episodes aren’t technically ads, do we call them “branded content” or “sponsored content?”

Promos and credits below.

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GSD&M Targets Wedding Season for Southwest Airlines

GSD&M is launching its fall campaign for Southwest Airlines with a new spot, entitled “Wedding,” which debuts this Sunday during NFL programming.

The ad touts Southwest Airlines as the perfect partner for wedding season. While it may seem like odd timing (with wedding season just ending), invitations are likely making their way out now, and people like the woman in the ad may be wondering how they’re going to make it to several different weddings without going broke. The spot takes a humorous approach, showing the woman partying it up, dancing at several different weddings, before finally resting (very) easy on a Southwest flight. “Everyone deserves 73 dollar fares,” says a voiceover, “because wedding season can get expensive.”

The broadcast spot, as well as a few which roll out later in the month, will run through December. There’s also a print campaign, shot by photographer Martin Schoeller, which features product-focused messages promoting “Bags Fly Free” and free in-flight TV courtesy of DISH. Read more

Olson and Trulia Scare Up Some Halloween Laughs

Olson may have been acquired by consulting firm ICF International this week, but this new, extended spot for client Trulia shows that the no-longer-independent agency is still doing what it does.

The agency tells us that the fear in the eyes and voices of these spooked house-hunters is real and that the whole thing was captured via hidden camera unbeknownst to any of the people involved.

As for whether that’s true…you be the judge. Now who’s scarier: the dolls or grandma? (Honestly, we’ve seen far worse on Craigslist.)

The work is attributed to Olson Engage and production company Three Volts.

Dr. Noah Minskoff Explains How To Improve Your Child’s Professional Outlook

According to recent reports, modern employers are avidly searching for potential employees with a specific set of skills that may not be acquired from a typical college classroom. Innovative initiates, including Dr. Noah Minskoff’s Bench to Bedside program and progressive Canadian middle school curriculums, are encouraging students to broaden their horizons and diversify their skills before they graduate.

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Johnnie Walker Calls for Global Review

Gentleman's Wager

Diageo-owned whiskey brand Jonnie Walker is in the early stages of a review for its global advertising account, having just sent out requests for information to agencies, BrandRepublic reports.

Incumbent agency BBH, who has held the account since 1999, was among the agencies invited to participate in the review and vowed to “vigorously defend” the business. BBH recently appointed Joakim Borgström as creative director on the Johnnie Walker account, following his arrival from Goodby, Silverstein & Partners.

“The brand’s relationship with BBH has been hugely successful, with the agency producing award-winning work of outstanding creativity,” said Guy Escolme, the global brand director at Johnnie Walker, adding, “As the market leader, Johnnie Walker feels the time is right to invite selected agencies, including BBH, to look at how we take the brand forward into the future.”

Johnnie Walker has worked with agencies other than BBH, including Anomaly New York for the recent 6-minute long digital ad “The Gentleman’s Wager,” starring Jude Law. There is no word yet on which agencies, aside from BBH, were invited to participate in the review.

CP+B LA Gets Sweet for WeMo

CP+B has just launched the first ever marketing campaign for home automation company WeMo, taking aim at viewer’s sweet sides with a 60-second broadcast spot.

The spot, entitled “The Big Anniversary Rig” tells the story of a couple separated on their first wedding anniversary. To celebrate, the husband sets up an “anniversary rig” using WeMo’s automation, surprising the wife when she gets home with a series of romantic gestures accomplished using WeMo. Depending on your tolerance for sweetness, the spot may or may not be overly saccharine, but it’s a clever way to show WeMo in an emotional context. “The Big Anniversary Rig” debuted online today, prompting viewers to watch three separate “How Dan Did It” videos. It will make its broadcast debut on network television next month. Read more

Friday Morning Stir

-Agency Duval Guillaume crafted this spot promoting organ donation for Belgian nonprofit Reborn to Be Alive (video above).

-U.S. newspapers made over $40 billion less in 2013 than in 2000.

-Movember Foundation kicked off its annual drive with a “Made in Movember” billboard campaign.

-Danish bacon brand Danepak appointed Isobel to lead its creative account.

-Ad spending expanded three percent among larger shops in Q3.

-The ideal length of social media posts for different platforms.

-Creative Review picks the “Ads of the Week.”

-Marketers’ use of mobile doesn’t align with how people actually use the technology.

Thursday Odds and Ends


-GoPro has your 30-seconds of cuteness overload for the day (video above).

-Edmunds.com pulled its “The Absurdity of Haggling” ads after auto dealers threatened to leave the site.

-Coca-Cola names Marcos de Quinto as its new chief marketing officer.

-Agency Anthemic launches in-house publication FLOOD Magazine.

-Long Island-based strategic marketing agency Millennium Communications announced the promotion of Jeff Maldavir to the newly created position of vice president, client communications.

-Creative editorial and content production house Hybrid opened its new Southwest location in Austin, Texas.

-Minneapolis agency Colle+McVoy uses free beer to get people to fill out their timesheets.

-The early entry deadline for The 19th Annual Webby Awards is tomorrow, October 24th.

DDB California Built This City for Brita Water Filters

It’s pretty fair to assume that people know by now that people know that soft drinks have a lot of sugar in them, yet it’s easy to forget just how much you’re putting into your body. So DDB California found a clever way to visualize the amount of sugar you intake if you drink a soda every day for Brita.

The agency created a model city made entirely of sugar cubes. The spot starts small, by showing the amount of sugar in one soda, before showing what a soda a day for a year, and then a lifetime, looks like. “But you can help change that with a simple choice,” the voiceover says at the conclusion of the spot, “Drink more water — filtered, by Brita.” It’s a really effective way to deliver the message, \first taking down sugary drinks and then presenting Brita as the solution, and, beyond that, the sugar cube city is just really cool to look at.

GS&P NYC Wins The New York Post

headless topless

Way back in January 2013, we confirmed rumors that West Coast-friendly GS&P was indeed opening a New York City office — and today the client behind its “first major account” approved the release of the news to the trades. That client is the classic Rupert Murdoch tabloid rag The New York Post.

The agency tells Adweek that the work will include “digital, out-of-home and experiential elements” and that it will debut next month. We’re not exactly sure what that will entail but we’re curious, because we’ve lived in New York for 12 years and the only Post ads we’ve ever seen were subway posters.

The win comes after a headlining shift in May that saw ECD Christian Haas leave the agency; his departure preceded the hiring of agency veteran Nathan Frank and his former partner Paul Caiozzo, who Adweek credits with the pitch.

On a side note, media analysts estimate that the always-unprofitable Post loses anywhere from $20 to $100 million dollars every year.

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