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Remaining goodness Mfg. Founding Partners Resign

goodness mfgA trickle quickly became a flood this week for executives at goodness Mfg., the Los Angeles agency started by five CP+B veterans in 2007 and acquired by entertainment marketing agency Trailer Park in 2010.

Following CP+B’s re-signing of goodness partner/integrated production pioneer Rupert Samuel earlier this month, his fellow co-founders announced their collective resignation late yesterday.

The future of the shop as a whole is unclear.

Here’s the official statement from a goodness Mfg. spokesperson:

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Tuesday Morning Stir

-The South Dakota Department of Public Safety decided to pull this “Don’t Jerk And Drive” PSA from Lawrence & Schiller due to unintended innuendo.

-Belvedere Vodka signed a partnership deal to appear in Spectre, the next James Bond movie.

-Volvo plans to drastically increase its ad spend over the next five years with a revamped strategy.

-The Wall takes a look at 2015 UX trends.

-The Marketing Store is getting “King of Football” Jeff Stelling to deliver a speech on Boxing Day for Carlsberg UK.

-Adweek examines the top sponsored posts on Tumblr this year.

-A Taken 3 promotion with LinkedIn is giving applicants the chance to win an endorsement from Liam Neeson.

Bayer Assigns Merck Brands to BBDO and JWT

Bayer_HealthCare_logo

Back in October we broke the news that Bayer, maker of various healthcare products treating everything from headaches to head colds, planned to consolidate its agency work after acquiring rival Merck’s OTC business.

Today the company confirmed the story told in our initial post’s internal Havas memo for AdAge: all of Bayer’s creative work will be handled by WPP’s JWT and Omnicom’s BBDO moving forward.

The AdAge piece also details some internal trade-offs: JWT won Phillips (which was already with Bayer but was previously handed by BBDO) as well as the Merck brands Coppertone and Miralax. BBDO, on the other hand, won Merck’s three top-spending brands: Claritin, Afrin, and Dr. Scholl’s.

Since Bayer already sent its media work to Mediacom in October, the client’s move away from IPG and Publicis is now complete; Havas and PKT handled most of Merck’s products before the acquisition.

The client had no announcements regarding upcoming campaigns.

Monday Odds and Ends

-San Francisco agency heat raised money for charity  One Warm Coat in their clients’ names with “Sketchy Claus” (video above).

-Miami-based agency República won creative duties for NBCUniversal’s Telemundo and NBC Universo without a pitch.

-The Corner Shop announced the addition of Jonathan Herman to its directorial roster.

-Billion Auto and Nichols Media agreed to a settlement with the FTC over deceptive advertising violations.

-Team One and Lexus launched branded animated holiday GIFs.

-Uber offered free rides to customers in Sydney’s central business district following increased fares during the hostage crisis.

-Whitehouse Post announced the promotion of Kristin Branstetter to executive producer of its Chicago office.

W+K NY Flies to the Grammys with Delta, Ryan Lewis

W+K New York teamed up with M ss ng P eces and producer Ryan Lewis (of Macklemore & Ryan Lewis fame) for this spot promoting Delta Air Lines’ and LinkedIn’s Innovation Class offering.

The “Innovation Class” program from Delta “offers LinkedIn members the opportunity to meet and fly with select industry leaders on designated flights,” with Ryan Lewis its latest mentor. In the spot, Lewis talks about his experiences in the music industry, how he got started making music (playing guitar) and his upcoming involvement in the program en route to the Grammy Awards.

If, after watching Lewis make obnoxious airplane noises, you’re somehow still interested in paying to sit next to him for an entire flight, you can apply for the Grammy edition of the Innovation Class series hereRead more

BooneOakley Saves Holidays with Bojangles Logo

Charlotte full-service independent agency BooneOakley recently launched a holiday spot for regional fast food chain Bojangles which positions the brand’s logo as hero.

In the ad, a young couple are setting up their Christmas tree when they realize the star is broken. Luckily, the guy just brought home some Bojangles and uses a flashlight, razor and Bojangles’ logo to find a solution. The 30-second spot, set to the Sufjan Stevens song “Put the Lights on the Tree,” manages to tell this story without any dialogue, ending with the couple hosting a holiday party with friends and a banquet of food from Bojangles followed by the punny tagline “‘Tis the Seasoning.” It’s definitely a step up from the agency’s spot for the chain featuring Bubba Watson from this spring.  Read more

The Year in McKinney

Gingerbread BNB

For McKinney’s holiday offering, the agency released Gingerbread BNB, a site allowing visitors to book a virtual stay in one of three elaborate gingerbread houses (Modern Home, Rustic Cabin, or Cozy Camper), with proceeds going to Robin Hood, a New York “initiative to help homeless families off the streets and into safe homes.” After visitors select their gingerbread house to rent or give as a gift they can book their stay and share a postcard and feel good knowing they’ve helped someone in need find a home for the holidays.

The holiday card for McKinney caps off the year on the heels of the agency’s holiday spot for Samsung featuring Kristen Bell and Dax Shepard.

A short roundup of 2014 news and campaigns from McKinney after the jump. Read more

Ogilvy Creates New Worldwide CSO Role for Strategy Vet

Ben RichardsBen Richards, who scored the worldwide head of strategy integration position at Ogilvy & Mather back in 2010, will now occupy the newly-created role of worldwide chief strategy officer.

Prior to joining Ogilvy’s New York office, Richards spent several years with the London-based “marketing and branding agency” Naked Communications, at which one of his primary responsibilities was (apparently) telling agencies how ineffective their campaigns turned out to be. As senior strategist, Richards told The New York Times in 2008 that he was often tasked with letting various shops know “that they have wasted tens of millions of dollars.”

In the new role, Richards will have a seat on the agency’s executive committee and work directly with CEO Miles Young to “drive transformation for the network and its clients” across all of Ogilvy’s offices around the world.

Read more

72andSunny Amsterdam Appoints Laura Visco as Creative Director

Laura Visco

72andSunny Amsterdam announced the appointment of Laura Visco as creative director, The Drum reports. She will report directly to executive creative director Carlo Cavallone.

Visco arrives at 72andSunny from Ponce Buenos Aires, where she also served as creative director, working with brands such as Axe and Stella Artois. Prior to Ponce, she spent two years as a creative director with Publicis Buenos Aires. Before making the leap to the creative director position, Visco was a senior copywriter with la comunidad, Madre, and, most recently, with Fallon in London. Read more

TBWA\MAL Raises the Bar with ‘The Song’ for Apple

Last year, TBWA\Media Arts Lab created one of the most memorable holiday ads with their sentimental “Misunderstood” spot for Apple. Now the agency is back with another holiday effort that’s even more emotional.

In “The Song,” a young woman finds a Voice-O-Graph record — which, as Adweek describes it, “allowed people in the 1940s and ’50s to record their voice directly to vinyl records” – her grandmother made for her grandfather when they couldn’t be together for the holidays. She studies the song, learns to play it for herself and, using her MacBook Air, records her voice over her grandmothers to create “A Duet” and loads it on an iPod as a gift. The emotional climax occurs as she watches from the stairs as her grandmother listens to the song.

As in “Misunderstood,” this new effort shows a young person using Apple’s products to create a heartfelt, original gift. But while “Misunderstood” presented the gift as a reveal meant to be surprise viewers, in “The Song,” the viewer is aware of the protagonist’s intentions from early on, which makes the viewer feel complicit in the action and makes the emotional ending all the more powerful. If TBWA/Media Arts Lab set the bar for emotional holiday ads with last year’s effort, “The Song” clears it easily. Now this one will be hard to top.

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