TVNewser TVSpy LostRemote SocialTimes AllFacebook FishbowlNY FishbowlDC PRNewser 10,000 Words GalleyCat UnBeige MediaJobsDaily

Monday Odds and Ends

-Ogilvy Italy crafted this four-minute long ad for telecommunications company Wind (video above).

-Full-service agency Pitch announced the hiring of Sara Bamossy as chief strategy officer. link

-The North American Effie Awards has announced a call for entries for its 2015 competition. link

-Massachusetts-based brand development and marketing services agency Mechanic has been named Saucony’s new AOR for all US work.

-HUSH announces the addition of designers John Soat and David Lehman. link

-Click 3X has added Manny Bernardez to its directorial roster.

-Independent agency Moroch Partners announced the appointment of Doug Martin in the new role of chief client service and development officer. link

-CollegeInvest, Denver, has named Cultivator Advertising & Design, Denver, as its agency of record and lead creative agency.

Droga5 Celebrates ‘Not Broken’ Families for Honey Maid

Earlier this year, Droga5 and Honey Maid celebrated families of all kinds with a campaign called “This Is Wholesome” that quickly went viral.

Now, the agency continues its celebration of diversity with a new ad entitled “#NotBroken,” a reference to the outdated phrase “broken home” that refers to families of divorce. As the two-minute ad points out, “More than 40% of Americans are part of a blended family,” so it seems odd that so few of them have appeared in major ad campaigns.

“#NotBroken” is constructed as a sort of two-minute documentary (it will also debut as a 30 second broadcast spot today). “Sometimes it’s hard to explain our family to people. I have two moms, and I’ve got two dads,” says a boy named Isaac at the opening of the ad. We then follow Isaac and his family, which is celebrated as well-functioning and supportive.

“At first I didn’t think there were a lot of families like ours, but now I realize that we aren’t that different,” he eventually concludes. The spot ends by inviting people to celebrate their own blended families with the #NotBroken and #ThisIsWholesome hashtags, which are sure to get some love.

So far, the “This Is Wholesome” campaign has proven to be a success for the brand, with both increased sales figures and Google searches for “Honey Maid,” as Adweek points out.
Read more

Grey, NY Launches Global Effort for Marriott

Grey, New York teamed up with production company Supply&Demand and director David Holm in its new global campaign for Marriott Hotels & Resorts, shot in Instanbul, Turkey.

Supply&Demand sent Holm to Instanbul early, to allow a week of scouting prior to awarding the job and Holm’s scouting session ended up providing much of the inspiration for the 60-second spot.

“David’s earlier work ended up becoming our style guide for the shoot,” acknowledged Creative Director Denise O’Bleness. “His images, ideas and research went as far as Marriott’s global print campaign that also uses his beautifully composed shots…”

The spot is well-shot and composed, with the beauty of Instanbul providing most of the appeal. “Let’s go somewhere brilliant” says a text overlay shortly after the opening shots of the city. “Travel is a journey” reads another message over the spot’s generic soundtrack, leading into the “Travel brilliantly” tagline.
Read more

72andSunny Kicks Off ESPN’s Sunday NFL Countdown

Following the launch of the NFL season last week, as well as ESPN’s new NFL studio, 72andSunny has launched a new campaign for the network’s Sunday NFL Countdown, entitled “Count on Countdown.”

The campaign launched with a 30-second broadcast spot starring Eagles running back LeSean McCoy. In the spot, McCoy prepares for a Sunday game by following Countdown from his hotel, en route to the stadium and in the locker room. “Every Sunday, I count on Countdown,” McCoy says at the spot’s conclusion. Future spots in the campaign will shift the focus to fans around the country, such as Quin Kilgore’s Tattoo League of Omaha, Nebraska, which gained notoriety in a Countdown feature last season. Read more

TBWA Wins Airbnb, Buffalo Wild Wings

airbnb_horizontal_lockup_print

Today TBWA added two new clients to its roster: apartment sharing “startup” Airbnb and casual dining chain Buffalo Wild Wings. While the former already scored a writeup in AdAge, neither client nor agency has formally announced the latter.

In the case of Airbnb, the agency’s Los Angeles office led the pitch with assistance from Paris, London, Brazil and Singapore. You may recall that Pereira & O’Dell created Airbnb’s first TV ad back in May, but TBWA is now the company’s global AOR.

BWW signed Fallon in 2012 without a review after spending nearly eight years with 22squared (nee WestWayne). This time around, the company appears to have kept the process under wraps as we cannot confirm which agencies competed for the account (which now belongs to TBWA\Chiat\Day LA).

Airbnb’s first full campaign should launch during the 2014 holiday season.

UPDATE: Pereira O’Dell was not involved in the Airbnb review, but the agency remains on the client’s roster.

McCann Launches ‘Together, All the Way’ for Cigna

Back in June, Cigna named McCann Erickson as its agency of record, following an extended review which also included finalists Grey and DDB. Now McCann has a new global campaign for Cigna, entitled “Together, All the Way.”

The campaign aims to introduce Cigna as a global health network in over 30 countries, with “one million doctors and health facilities, and 85 million customer relationships around the world.” In the debut spot, appearing in both 60-second and 30-second iterations, McCann presents Cigna as not just health insurance but “a partner who’s with you all the way.” The spot lists all the ways people try to stay well, such as exercising, looking both ways before crossing the street and choosing “the salad, occasionally” before stating that staying well is hard to do alone, and that you need a partner like Cigna, ending with the new tagline “Together, all the way.”

The broadcast spots are supported by digital and print executions. Additionally, ads will launch in China in October and India in November, followed by digital and social components extending the campaign into 2015. Read more

TBWA\Chiat\Day Serves Jimmy Dean 24/7

As The New York Times told us this weekend, Americans are eating more frozen food — and Jimmy Dean wants to move out of the freezer and onto the dinner table by expanding upon its breakfast-sausage-centered lineup.

The company’s creative AOR TBWA\Chiat\Day L.A. will help its longtime client move toward that goal with a new campaign. Here’s the first spot, which aims to dispel the crazy idea that frozen dinners lack flavor by pitting them against a fresh batch of iceberg lettuce:

We’ll have what they’re having, et cetera.

Jimmy Dean also defeats the dreaded tuna fish sandwich after the jump.

Read more

M:United Mocks Siri, Apple for HTC One

Happy Monday! Since today is unofficially Apple Week, here’s yet another brand trying to co-opt a bit of that company’s publicity.

M: United has a new campaign for the HTC One in which the agency once again takes on Apple.

Following on the heels of its August campaign promoting the Surface Pro 3 comes a spot in which the agency takes aim at Apple’s Siri, or “Robot Scarlett Johansson.”

The spot opens with Siri looking into a mirror and repeating that classic line “I feel pretty, oh so pretty” before engaging in a conversation with HTC One’s Cortana. Obviously, the conversation is intended to make Siri look silly by comparison, both via Cortana’s less computerized-sounding voice and the HTC One’s fancy features (including not one but two speakers).

This spot works better than most in its surprisingly large family, but how many more Apple-bashing ads can viewers stomach? Read more

Monday Morning Stir

-This ad for German DIY furniture store Hornbach has over two million YouTube views (video above). link

-Ricky Gervais and other celebrities get behind Animals Asia’s “Let aBear Sh!t in the Woods” campaign. link

-Leadership advice from The Martin Agency’s Matt Williams. link

-A look at the history of Apple’s product launch marketing. link

-How Gerry Graf turned a rogue idea into a big career. link

-Cake brand Mr. Kipling unveils edible billboard as part of “Life is Better with Cake” campaign. link

-Nissan creates tactical ad seven minutes after royal baby announcement. link

-Digital marketing agency Orchard opens New York office. link

-ASA unveils new strategy for responsible advertising. link

-Facebook adds public views counter to encourage video sharing. link

W+K Tokyo and Nike Just Want to Have Fun

Here’s an energetic spot to end a short week: South Korean high schoolers love sports just as much as all teens, but the press release tells us that “many barriers” like school and family responsibilities prevent them from having a good time.

The team at Wieden+Kennedy Tokyo took to the streets to gauge their sentiments and came up with the tagline, “When Fun Wins, You Can’t Lose.”

The resulting ad stars “Korean football legend Ji-Sung Park, rising tennis player Duck-Hee Lee, K-Pop superstar Taeyang from the group BIG BANG” and a bunch of kids who just want to enjoy their soccer/baseball/basketball/running and dancing.

Don’t forget the dancing.

We’re still partial to the glow-in-the-dark basketball dude.

Credits below.

Read more

<< PREVIOUS PAGENEXT PAGE >>