TVNewser Show TVNewser TVSpy LostRemote SocialTimes AllFacebook FishbowlNY FishbowlDC PRNewser 10,000 Words GalleyCat UnBeige MediaJobsDaily

PHD Responds to ‘We Are the Future’ Comments

By now, many of you have probably seen this two-minute production from PHD Worldwide, which uses kids as a “reflection on how the next generation will engage with brands.” Suffice to say, the reaction wasn’t positive to the video, which begins with the blunt message, “If you work in marketing, you better start upping your game.”

The overwhelming negativity has now in turn prompted PHD to respond in a blog post this week, saying among other things that the video was “…a provocation and an invitation to the marketing industry to comment.” To its credit, the agency breaks the criticism down and addresses everything from using kids to the unrealistic predictions of the execution. You can read the full response here, which we think could only add fuel to the fire.

Mediabistro Course

Storytelling for Media Professionals

Storytelling for Media ProfessionalsStarting April 22, this in-person workshop will teach you the specific ways to incorporate storytelling into your personal and professional life. Students will examine the role of storytelling in business and put their newfound skills into practice with a series of improvisation, writing, and presentation exercises designed to help them uncover personal stories. Register now!