TVNewser TVSpy LostRemote SocialTimes AllFacebook FishbowlNY FishbowlDC PRNewser 10,000 Words GalleyCat UnBeige MediaJobsDaily

PopSugar Picks Goodby as First Creative Agency

For the first time in its seven-year history, San Francisco-based lifestyle brand PopSugar has appointed a global advertising AOR in hometown agency, Goodby Silverstein & Partners. We’ve been told that that PopSugar, which caters to the women’s lifestyle market and also includes its Shopstyle commerce unit among a handful of others, did “evaluate other agencies,” though the brand is not stating specifically how many were actually involved in the pitch process. A spokesperson adds, “Our goal…is to further PopSugar’s position as a leader in content and commerce and we felt Goodby was the strongest¬†partner to help us in this effort.

Along with PopSugar, Goodby’s current client roster includes the NBA, Google/YouTube, Corona Light and Xfinity.

Mediabistro Course

Public Relations

Public RelationsStarting October 1, learn how to get your foot in the door and launch your PR career! Taught by the former VP of Corporate Communications at Playboy Enterprises, Linda Marsicano will teach you how to draft pitch letters and press releases, develop and implement PR plans, garner media coverage, and other skills you need for a successful career in public relations. Register now!