Porsche added Minneapolis-based agency Solve to its agency roster, where it will join Cramer-Krasselt and OMG in representing the brand, which spent over $40 million in media last year. The agency also works on fellow Volkswagen brand Bentley.
Solve will focus on “revamping the brand experience, working to make it more intimate and engaging,” Solve CEO John Colasanti explained to Adweek. The decision follows a review that included nearly 15 agencies, narrowed down to four for the final.
“What really impressed us about [Solve] is their knowledge of enthusiast brands,” Scott Baker, manager of marketing communications for Porsche, told Adweek. “The fact that we’re both part of VW family is what made it OK and, actually, it played to their strengths.”
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